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Analyst, Digital Analytics

Horizon Media

Horizon Media

IT, Data Science
New York, NY, USA
Posted on Saturday, May 4, 2024

Job Description

Who We Are

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what is next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Our Department
At the Digital Analytics Practice of Horizon Next we build custom analytical solutions and services to support various client and media teams. Our offerings include Testing, Optimization Modeling, Revenue Forecasting, Performance Reporting, Frequency Analysis, Smart Benchmarking and Anomaly Detection, KPI Development, Multi-touch Attribution and several consulting services in the Display, Paid Search, Paid Social, Digital Audio, OTT space.

Job Summary
We are currently seeking an Analyst, Digital Media Analytics to help continue our expansion in our Digital Analytics Department. The ideal candidate will have a thorough understanding of digital metrics; from the brand, digital, search and analytical perspective as well as a track record of successfully building analytic approaches across a broad mix of digital clients. A combination of critical technical tool experience along with managerial experience is key for this diverse internal and client-facing role. A major responsibility of this role will be to build the Horizon Media approach and infrastructure for digital analytics on existing clients as well as provide measurement guidance on all new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.

What You will Do

  • 15% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand leadership and analyze information to bring forward insights, results, and suggesting optimizations to improve said results and help build the team to develop clear and concise dashboarding that will deliver information in a digestible manner.
  • 25% - Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
  • 40% - Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
  • 15% - Must be able to manage client expectations successfully throughout the engagement and ability to suggest and work on models to better analyze client data and optimize KPIs.
  • 5% - Develop Multi-Touch Attribution models, Media Mix Modeling techniques to forecast budget, allocate media, analyze media reach and frequency, and recommend market testing, A/B testing to client.

Preferred Skills & Experience

  • Masters or PG degree in Analytics, Statistics, Computer Science/Engineering or related field required.
  • Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
  • Expertise in Tableau and any other data visualization tools.
  • 1+ years of working experience on SQL based scripting.
  • Experience in written and verbal communication with expertise in handling technical and non-technical audience.
  • Knowledge of statistical and machine learning algorithms (using regression, classification forecasting yield models).
  • Hands on project experience on Python or R.
  • Experience managing and coordinating efforts across various teams/offices.

Certificates, Licenses and Registrations
N/A


Physical Activity and Work Environment

N/A

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$70,000.00 - $85,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.