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Senior Planner, Social

Horizon Media

Horizon Media

New York, NY, USA
Posted on Thursday, May 30, 2024

Job Description

Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do
Campaign Management & Execution – 25%

  • Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations

  • Oversee and manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting

  • Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

  • Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels

  • QA junior team members work and help provide trainings for seamless execution

  • Issue specs documents and ensure all materials are received from creative agency

  • Work alongside Digital team on post campaign reconciliation and billing

Social Media Strategy – 20%

  • Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams

  • Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

  • Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 relationships, incorporating relevant extensions

  • Participate in team brainstorms to kick off plan and consideration set development

  • Take lead with Supervisor on new vendor discovery and outreach for innovative tactics

  • Monitor trends, tools, opportunities and emerging opportunities within paid social media

  • Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Reporting & Analysis – 30%

  • Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives

  • Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

  • Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives

  • Work with junior team members to parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

  • Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

  • Take lead and refine skills on reporting calls, delivering impactful insights to clients

  • Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management – 15%

  • Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

  • Collaborate with Supervisor to identify problems and recommend solutions

  • Keep Supervisor updated on the status and timing of deliverables

  • Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations

  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

Mentorship & Team Management10%

  • Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

  • Conduct learning sessions for junior team members on an ongoing basis

  • Participate in interview process for junior team members roles

  • Provide education and training on best practices, media principals, and industry at large

Who You Are

  • A strong writer and presenter

  • A left and right brain thinker – a data powered strategist

  • An independent worker with strong time management and organization skills

  • A problem solver with foresight and the ability to develop creative solutions

  • Detail oriented with commitment to follow through

  • Nimble and flexible to succeed in a fast-paced environment

  • A strong team player, willing to roll up your sleeves

  • Interested in the social landscape and a desire to innovate and keep up with trends

  • A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

  • 1.5+ years previous paid social media experience

  • Knowledge of advanced analytics and performance media

  • Familiarity with marketing principles, analytics and concepts

  • Strong Microsoft Excel and Microsoft PowerPoint skills

  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred

  • Comfort owning and managing budget/investment levels in social media

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations

Physical Activity and Work Environment

This role does not require any physical activity

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-LT1 #LI-Hybrid #HN

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$70,000.00 - $85,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.