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Associate Media Director, Digital

Horizon Media

Horizon Media

Marketing & Communications
New York, NY, USA
Posted on Thursday, May 30, 2024

Job Description

Who We Are

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do
Media Negotiating & Buying – 5%

  • Provide final sign off on RFP creation and review of partners/site responses, act of point of escalation for partner negotiations

  • Act as a primary resource for team as they work through the planning process, while providing strategic guidance

  • Lead collaboration with other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

Digital Media Strategy – 40%

  • Develop and articulate media strategies as it pertains to digital planning, buying and budget allocation, to help set the team up for success to build tactical plans

  • Employ Horizon Next’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

  • Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life

  • Monitor trends, tools, opportunities and applications in biddable environments, and ensure all team members apply that knowledge in conjunction with performance teams

  • Work with Supervisor to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions

Reporting & Analysis – 5%

  • Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

  • Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video

  • Coach junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign off

Relationship Management – 10%

  • Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership

  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

  • Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability

  • Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients

  • Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business

Team Management and Delegation – 40%

  • Manage and develop junior team member(s), creating growth plans and providing clear career goals

  • Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken

  • Provide education and training on best practices, media principals, and industry at large

  • Participate in interview process for junior team members roles

  • Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

  • Responsible for leaning into Horizon Next initiatives while encouraging junior team members to participate and engage within the larger Next Digital community

Who You Are

  • A strong writer, communicator and presenter

  • A left and right brain thinker – a data powered strategist

  • A collaborative, team-oriented manager with strong delegation and organization skills

  • Confident in navigating conversations with senior leadership internally and externally

  • A problem solver with foresight and the ability to develop creative solutions

  • Detail oriented with commitment to follow through

  • Nimble and flexible to succeed in a fast-paced environment

  • A strong leader, excited to manage and grow team members

  • Interested in the digital landscape and a desire to innovate and keep up with trends

  • A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

  • 5+ years of experience developing strategic media recommendations and stewarding digital media account projects, acting as a client contact

  • Experience with advanced analytics and performance media

  • Familiarity with marketing principles, analytics and concepts

  • Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process

  • Expert in negotiating and constructing digital media plans, with understanding of planning, buying and activation

  • Robust proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)

  • Mastery of third-party ad servers

  • Experience with biddable channels and partner direct

  • Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients

  • Strong experience navigating cross-department relationships

  • Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations

Physical Activity and Work Environment

This role does not require any physical activity



The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$110,000.00 - $135,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.