Job Description

Job Summary

The Integrated Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Integrated Sr Strategist, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Brand Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.

They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client’s business objectives, competitive landscape, and marketplace analysis to inform sound strategy and recommendation.

The Integrated Brand Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. They will own the day-to-day logistics in the planning, implementation, and maintenance of digital media campaigns, in addition to participation in developing the broader multi-channel strategy.

Main Duties and Responsibilities

30% - Strategic Planning

20% - Client Relations

25% - Stewardship

25% - Media Activation

• Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with other activation teams to ensure that media plans are executed smoothly
• Employ Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, ComScore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting
• Effectively manage all daily tasks as well as guide development and education of Assistant Strategist
• Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
• Build and foster open communication with clients and media partners, serving as an HMI contact

Media Activation

• Participate and leads team brainstorms to kick off plan development
• Monitor trends, tools, opportunities and applications in the media landscape and appropriately applies that knowledge
• Investigate cross-channel opportunities, incorporating mobile and social extensions
• Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Coordinate review of RFP submissions for maximized social media integrations
• Lead in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations
• Campaign execution & management:
  • Traffic plan assets such as creative and required tracking tags
  • Sets up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
  • Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
  • Create campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
  • Enter and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary
  • Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
  • Maintain plan records, insertion orders, contact lists, spec documents and TI sheets etc.
  • Monitor, manage and optimize self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections)
  • Manage day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients

Supervisory Responsibilities

• Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon’s principles, industry and media trends
• Delegate and manage Assistant’s daily tasks, reviewing all finalized work for internal or client distribution
• Contribute to performance reviews of Assistant Brand Strategist, identifying strengths and areas for growth
• Participate in interview process for Assistant Brand Strategist role (if necessary)

Knowledge and Skills Required

• Minimum 1-2 years planning experience required, experience with multiple media channels preferred
• Solid understanding of media math, terminology, and analytical tools
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Effective verbal and written communication skills, problem solving mentality
• Professional demeanor and experience developing plan presentations

Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations

Physical Activity and Work Environment
There are no requirements for physical activity and work environment

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.