Principal Marketing Manager
Intuit
Principal Marketing Manager
Location(s): Mountain View, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Come join the QuickBooks Mid-Market Marketing Team as a Principal Product Marketer. Intuit’s Small Business and Self-Employed Group (SBSEG) is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from solopreneurs through larger mid-market businesses. We do this with an online ecosystem of solutions ranging from accounting to invoicing, payroll to time tracking, payments and lending.
Part of the U.S. Marketing team for QuickBooks, the Mid-Market Marketing Team is seeking a highly motivated product marketing professional who is excited to make an impact through one of Intuit’s 5 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a self-starting strategic thinker with experience translating market, product, and customer insights into strong product and marketing strategies while influencing and partnering cross-functionally to bring their bold visions to life. The role will focus on partnering with segment product marketing, product management, sales marketing and sales teams, synthesizing our ecosystem Mid-Market strategy into the most critical channel priorities across audience segments. You’ll be challenged to move fast, navigate ambiguity, and have a big impact on our mid-market customers’ lives, their livelihoods, and the QuickBooks brand trajectory with this customer.
Qualifications
- BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing, or consulting. Equivalent experience will be considered
- 5-8+ years professional experience in strategy, product marketing, or product management
- Ability to translate consumer insight and business strategies into great execution
- Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
- Demonstrated ability to prioritize across a vast array of product solutions and initiatives
- Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
- Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
- Track record of making principled, data-based business decisions balanced with experienced judgment
- Strong project management skills, analytical skills, and attention to detail
- Strong organization navigational skills, including ability to lead and influence without direct authority
- Ability to think about ambiguous or complex issues, leading to thoughtful recommendations
Responsibilities
- Become the subject matter expert within your scope of responsibility maintaining a deep understanding of Mid-Market businesses through customer interviews and Follow Me Homes, sales calls and feedback, and accountant feedback
- Become an expert in the QuickBooks ecosystem of products through tight partnership with Product Management
- Partner with our 3P team to help shape the Mid-Market strategy for third party apps and drive execution
- Keep a pulse on the competitive landscape and market trends in the Mid-Market space, staying up to date on how new technologies and go-to-market strategies are shaping the industry
- Develop a Mid-Market segmentation and identify value pools within subsegments to guide prioritization
- Synthesize qualitative and quantitative data from voice of the customer, our sales team, product usage, competitive dynamics, and the market landscape to create product and go-to-market strategies with relevant value propositions, reasons to believe, and proof points that differentiate QuickBooks from competitors
- Develop a framework to determine and prioritize what is of most value to Mid-Market businesses, calculate the market opportunity, and develop businesses cases in partnership with product management, finance, analytics, and sales
- Contribute to pricing and package strategy based on customer and competitive insights as well as business growth targets
- Make go-forward recommendations and present and share learning and recommendations across the organization
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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