Staff Business Data Analyst (Mailchimp)
Intuit
Staff Business Data Analyst (Mailchimp)
Location(s): Atlanta, Georgia; New York, New YorkCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.
Our analytics team is a growing team here at Mailchimp to support our strategic initiatives, business operations and revenue management as Mailchimp continues to evolve. We are seeking a motivated and energetic data analyst to support the growth of the analytics function of this team.
As a Staff Product Analyst on the Product Analytics team, you will help lead strategic, data-driven decision making at Mailchimp. In this role, you will apply a variety of analytical tools and techniques to conduct deep dive analysis to both help understand and better explain customer behavior and business trends as well as predict future business outcomes. You will partner with stakeholders across the company -- product, finance, marketing, legal, and others -- to support the business on strategic analytics requests and build cross-functional reporting to arm Mailchimp with insights that will help steer our future.
Responsibilities
- Analyze large behavioral data sets to create a complete picture of the Mailchimp customer, their behaviors, and needs, turning them into actionable recommendations and insights that tie to larger strategic business goals
- Analyze multiple types of data (e.g., web traffic, product usage, orders, customer experience, etc. ) that provide a complete picture of users behavior from attraction, awareness, conversion, usage, and retention
- Manage sitewide tagging framework, implementation spec, and engineering requirements for analytics tracking; oversee migration of analytics tracking.
- Guide other product analysts and researchers on the design, execution, and analysis of quantitative, qualitative, and mixed-methods research studies
- Own and build analytical tools and solutions addressing product and business needs and questions enabling better decisions by leadership
- Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach, and guide key decisions
- Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Looker, Tableau, and other visualization tools; monitor for changes in trends, share insights and make recommendations
- Work with strategic initiative owners and key stakeholders to identify and conduct targeted analyses on high-priority topics; provide subject matter expertise on product analytics topics
- Develop narratives and recommendations from analyses, build presentations, and present findings to business stakeholders
- Partner with strategic initiative owners and key stakeholders to define KPIs and build dashboard reporting to help the business make data-informed decisions
- Support experimentation design of to measure impact of product changes; synthesize and present results
- Coordinate data infrastructure work to ensure appropriate tracking is in-place to conduct high-quality analyses
- Build analytics roadmaps to support and align with Product roadmaps
Qualifications
- 5-7 years of experience in an analytics-focused role, prior work experience within a technology (software) company
- Proven experience analyzing data from a variety of sources (quantitative and qualitative), presenting the data in a clear and concise manner, and create actionable insights
- Expertise in SQL
- Experience with statistical methods such as regression and hypothesis testing
- Demonstrated, hands-on experience with data visualization tools, e.g. Looker and Tableau
- Ability to build relationships, be persuasive and influential within and across immediate working groups
- Experience working with cloud based data warehouses like Google BigQuery, Redshift, or Snowflake
- Experience working in an Agile Product Development environment a plus
- Experience with mentoring others in User Experience Research practice
- Bachelor’s or Graduate degree (business, analytics, or mathematics a plus or equivalent work experience)
- Knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, etc.)
Our workspaces and technology are always evolving to support collaboration, innovation, and spark creativity. Take a sneak peek at our office in Atlanta where our Mailchimp teams are headquartered.
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Conrad De Peuter
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