Director, Product Marketing
Intuit
Director, Product Marketing
Location(s): Mountain View, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.
As the U.S. Marketing Director, Platform Product Marketing, you will identify the right segments to target, develop and deploy winning value propositions, drive differentiation in our experiences and capabilities, while continuing to ensure we have a durable approach to growth. In this product marketing role across multi-product, product agnostic, and platform-wide experiences and capabilities, you will lead horizontally to create and deliver an integrated strategy and experience that delights customers. The role reports to the VP QB Core & Platform Product Marketing.
We are looking for a passionate candidate to lead this newly established organization: someone who is comfortable working across disciplines with cross-functional teams, able to teach product marketing craft, and able to flux between the big picture and sweating the details. We’re looking for someone who is smart, humble, curious, a great people leader and of course, completely customer obsessed. We celebrate all forms of diversity and welcome any non-traditional paths into this profession.
Responsibilities
- Lead across the full spectrum of inbound and outbound product marketing for experiences and capabilities that are multi-product or product-agnostic, and for the QuickBooks platform as a whole
- Develop integrated portfolio strategy for the platform, informing the role each product, service, experience or capability plays in our e2e GTM
- Develop the segmentation and positioning strategy, and enable e2e GTM readiness for the platform as a whole and for multi-product or product-agnostic experiences and capabilities
- Build and drive the go-to-market strategy for the platform and for these experiences and capabilities
- Identify and unlock new opportunities for growth: customer segments, product experiences, business models, e2e marketing experiences
- Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
- Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
- Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences
- Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
- Serve on the US Marketing extended leadership team
Qualifications
- 10+ year track record for developing winning growth strategies AND inspiring excellent execution through teams
- Deep product marketing craft expertise: from developing customer and market insight, to informing actionable positioning and growth strategies
- Deep domain expertise in SaaS, fintech, financial services preferred
- Proven capability in marketing strategy conception, development and execution
- Data-driven… experience leveraging data to create delightful end-to-end marketing and product experiences
- Proven success in partnering, influencing, and collaborating internally and externally to establish shared passion and goals
- Proven ability to hire and grow world-class marketing professionals
- Proven ability to engage, energize and enable large, cross-functional teams
- Native genius of prioritizing what’s most important, for self, team and cross-functionals
- Strong skills in communication (written, verbal, and visual), influence and collaboration, including at the executive level
- Demonstrated track record of driving transformation, with broad set of change management tools and skills
- Externally aware, in-touch and connected with the latest in marketing and technology trends
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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