Staff Marketing Manager
Intuit
Staff Marketing Manager
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Come join the Sales Marketing and Enablement team as a Senior Marketing Manager driving the growth of QuickBooks products through Outbound Marketing and Sales Innovation. The primary responsibility of the role is to design, develop, test and iterate on the Outbound Sales Marketing Strategy. You will partner closely with our sales and marketing teams, as well as with our segment, channel, and product partners to deliver awesome experiences for customers throughout the demand waterfall.
Responsibilities
- Develop Marketing Campaigns: Oversee strategy and develop best in class marketing campaigns that will drive awareness and consideration for our Mid-Market offerings
- Optimize existing Outbound Campaigns: Optimize engagement and conversion rates through the development of a continuous test and learn program
- Develop Sales Ready Content: Enable the sales teams and drive awareness of small business offerings with customer content
- Communicate and Influence Across the Organization: Influence and evangelize the lead marketing strategy across the QuickBooks ecosystem, working cross-functionally and develop highly effective relationships with partners
- Cadence Marketing: Design sales contact strategies and email content for agents to drive sales conversion of new and existing customers
- Stay Connected: Domestic travel (~10%) required so that you can stay connected with the sales teams (Boise ID, Tucson AZ, Plano TX)
Qualifications
- Marketing professional with a minimum of 8 years of marketing experience leading marketing initiatives and cross-functional execution
- 1-2 years of experience in Outbound Sales Marketing and Lead Management a plus
- MBA desired, BA / BS required with related work experience in marketing and/or sales
- Team player: Proven experience and passion to facilitate relationships and collaborate across other channels and segments of the business
- Project Management: Demonstrate effective project management skills that drives execution cross-functionally
- Experience with direct sales organizations, Salesforce.com/Eloqua (or similar CRM and Marketing Automation)
- Customer-obsessed. Listens to customers, champions their success, and makes decisions that benefit the customer and the entire Intuit portfolio, not just the Sales Marketing Channel
- Strong use of segmentation and targeting to drive awesome customer experiences
- Influences across teams, consistently communicates and influences across all levels up to Executive to achieve results
- Excellent verbal, written, visual/presentation and interpersonal communication skills
- Experience with small businesses a plus