Manager 1, Paid Search

Company Overview

Job Overview

The Performance marketing team at QuickBooks Canada is primarily responsible for driving website traffic, increasing web-signups, maximizing ROI & improving customer experience overall.

The Holistic Search Team is part of the Performance Marketing team and manages Earned (SEO) and Paid Search channels (Text, Shopping & PMax) on external search engines. They also run experiments with a view to improve ROI and finding levers to grow the QuickBooks business. Search is one of the largest levers for QuickBooks Canada for new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization.

Description

We are looking for a Manager 1, Paid Search to manage customer acquisition for QuickBooks Canada. Reporting to the Holistic Search Lead, this position will be responsible to drive stronger customer engagement & acquisitions through the paid search channel to help fuel growth for QuickBooks Canada, working in close collaboration with internal teams, vendors and partners.

This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term impact of customer behavior trends.

The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. The candidate needs to be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other.

This is a hybrid position based in Toronto but one may work cross-functionally with partners located across many of our global sites, including the US, UK, Australia, and more.

The role would be suited to someone with an agency background with a track record of managing campaigns in the market and being able to articulate performance to senior leaders and stakeholders.

Responsibilities

• Take a leadership role in the planning, strategizing, managing, and executing QuickBooks Canada’s SEM & App campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding and invoice management across all LoBs
• Mentor team members to achieve targeted performance KPIs (CAC, conversions) including optimizations and campaign troubleshooting
• Manage relationship with Google, Microsoft, Apple and other agency partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancement
• Partner closely with internal cross-functional teams - SEO, Analytics, Product, Finance, Engineering to drive best practices, identify testing opportunities and develop roadmaps
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality

Qualifications

• 7+ years of professional non-internship marketing experience
• Experience building, executing and scaling large-budget, multiple LoB paid search programs
• SEM/PLA bid management platform experience required
• Experience with keyword analysis, common keyword research tools
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience leading go-to-market for B2B software with be a plus
• 6+ years’ experience using Paid Search management tools like: Google Ads Editor, Microsoft Ads Editor, Search Ads 360 (DoubleClick Search)
• Experience communicating results to senior leadership
• Agency and client experience preferred