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Co-Brand Relationship Lead Vice President



Customer Service
Wilmington, DE, USA
Posted on Thursday, July 11, 2024

Job Description

The relationship management team is the voice and the day-to-day face of Planning, Configuration, and Activation with our Marketing. This small, but nimble team is the first call for Marketing Strategy when they are contemplating a new campaign, beginning to define execution strategy, and when challenges arise with activation and post-launch. It’s a team of savvy consultants, ready and able to bring operational strategy to the marketing strategy conversation, helping to answer should we do this?. This team is the glue across the campaign activation lifecycle and ecosystem….

Here’s where you, the relationship lead, comes in….

  • You are your day to day partners’ confidant, you drive relationships to ensure our partners feel heard in execution, while also holding them accountable
  • You will be in every regular contact with your partners, working alongside PC&A executive management to help deliver and shape daily, weekly and monthly communications on how PC&A is delivering value based on our partners’ objectives.
  • You make our partners smarter by staying on top of the latest capability developments (think: journeys, content management) and bringing them ‘into the fold’
  • You make our partners better customers of PC&A by making them aware of the ripple effects of the choices they make on their campaign
  • Helping us to evangelize the work our Activation and Transformation teams are doing
  • Helping devise and drive adoption of opportunities that help our partners achieve the most efficient results to deliver on their objectives (e.g. adopt test and learn, adopt campaign tiers)
  • Collaborating with other teams (Performance Marketing, MAP, Finance, Legal) as one close, collaborative team where everyone rolls up their sleeves, and works together across deliverables, process, and output when needed.
  • Partner with the Business Office and Campaign Activation to drive the overall health of partnership — drive good partner behavior, hold PC&A team accountable to our commitments
  • Constantly feeding into the identification of key opportunities to improve partnership (e.g. improve inputs)
  • Happy to work in an iterative and non-hierarchical way

Job responsibilities:

  • Own monthly partnership updates (pillar health, prioritization, campaign updates, deliverables / follow-ups tracking, partnership health reporting, test learnings wins and watchouts) – develop the presentations and tracking independently
  • Represent the voice of configuration and activation at the IRF table
  • Work with Experimentation & Testing to drive adoption both of testing and of best-practices
  • Create feedback loops between Configuration, Campaign Management, and Strategy Marketing
  • Educate Marketing Strategy on new capabilities and drive adoption (in partner with Planning & Configuration and Transformation)

Required qualifications, Capabilities and Skills:

  • Experience working with senior leaders
  • Strong communication skills and an impressive attention to detail
  • Ability to independently maintain and progress communications
  • Experience in driving best practices
  • Experience of working closely with campaign managers / execution marketers and strategy marketers
  • A cool, calm and collected approach to problem-solving
  • Ability to thrive and remain agile in a fast-paced, high-pressure environment
  • Ability to maintain and progress a number of concurrent projects, being smart in how to spend time to facilitate moving quickly and avoid bottlenecks
  • Strong self-awareness
  • Strong people-leadership skills: ability to coach the next generation of talent