The Proprietary Wallets organization is a motivated, forward thinking team comprised of high talent Product Managers with a singular focus of delivering innovative payment services via the most important platforms of today and tomorrow. We seek to transform customer experiences, simplify the ways we do business, and tirelessly drive toward product excellence.

We are seeking a strategic and results-driven Go to Market (GTM) Manager to support the planning and execution of product launches and market entry strategies. The GTM Manager will collaborate with cross-functional teams—including Product, Marketing, Technology, Data & Analytics, Design, Finance, and Operations—to ensure successful product positioning, messaging, and adoption in target markets.

Overview

Vice President, Go-to-Market (GTM) Manager is responsible for developing, executing, and optimizing Proprietary Wallets GTM strategies across product, technology, marketing, brand and third party vendors. This role will lead cross-functional teams to ensure successful product launches, market entry, and revenue growth that aligns with business objectives.

Key Responsibilities

• GTM Strategy Development: Design and implement comprehensive go-to-market strategies for new wallets product, including market segmentation, positioning, pricing, and channel strategy
• Cross-Functional Leadership: Lead and coordinate cross-functional teams (Product, Marketing, Technology, Data & Analytics, Design, Finance, and Operations) to ensure alignment and execution of GTM plans
• Market Analysis & Insights: Partner with market research and insights teams on competitive analysis and customer insights to inform GTM decisions and identify growth opportunities
• Product Launch Management: Oversee end-to-end product launch processes, including planning, execution, and post-launch performance tracking, partnering side-by-side with core product managers
• Performance Measurement: Define and monitor key performance indicators (KPIs) for GTM initiatives, providing regular reporting to executive leadership
• Customer Feedback: Gather and analyze customer feedback to inform future GTM strategies and product improvements
• Stakeholder Engagement: Serve as a strategic partner to senior leadership, providing recommendations and updates on GTM initiatives and market trends
• Process Optimization: Continuously improve GTM processes, tools, and frameworks to drive efficiency and scalability

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field
• 10+ years of experience in go-to-market strategy, product management, marketing, strategy, or related roles
• Proven track record of successful product launches and market entries
• Strong analytical, project management, and communication skills
• Strong analytical, strategic thinking, and problem-solving skills
• Excellent leadership, communication, and stakeholder management abilities
• Experience working in cross-functional teams and influencing at all levels of the organization
• Deep understanding of market dynamics, customer needs, and competitive landscapes
• Experience in marketing, branding and customer insights
• Experience in Financial Services or Tech sector is a plus

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans