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Card Marketing Senior Associate

JPMorganChase

JPMorganChase

Marketing & Communications
Wilmington, DE, USA
Posted on Feb 24, 2026

Join our dynamic team as a product leader, where you will have the opportunity to spearhead our 'Refer a Friend' campaigns. This role offers a chance to become a subject matter expert in the field, bring innovative ideas to the table, and contribute to strategic planning. With us, you can leverage your marketing skills to create impactful strategies and promote business growth.

As a Card Marketing Senior Associate in our marketing team, you will lead product 'Refer a Friend' campaigns, collaborate with business unit counterparts, and stay up-to-date on the latest marketing trends. You will have the opportunity to bring innovative, new ideas to the team and develop strategic and tactical plans to achieve new account goals. This role requires excellent project and time management capabilities, strong business and marketing acumen, and the ability to work in a fast-paced, dynamic environment.

Job responsibilities:

  • Lead product Refer a Friend Campaigns
  • Develop testing and capability requirements
  • Create marketing campaign requirements
  • Collaborate with business unit counterparts to establish new Refer a Friend account goals
  • Develop strategic and tactical plans to achieve goals
  • Maintain reporting on channel performance and team member test results

Required qualifications, capabilities, and skills:

  • 3+ years of relevant marketing experience
  • Excellent project and time management capabilities
  • Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
  • Experience either working for or with agencies
  • Astute customer service orientation

Preferred qualifications, capabilities and skills:

  • Be a strong communicator with the ability to build and manage relationships across various stakeholders
  • Manage multiple initiatives under concurrent, rigorous deadlines in a fast-paced, dynamic environment
  • Lead and work within a matrix organization
  • Drive results with strong attention to detail
  • previous partner management experience preferred
  • Demonstrate innovation in creating new marketing strategies and tactics, and have strong execution and project management skills
  • Bachelor’s degree preferred

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans


Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

Lead 'Refer a Friend' card campaigns, drive strategy, innovate, and collaborate in a fast-paced marketing team to grow new accounts.