This role offers a unique opportunity for a candidate with a background in brand strategy and deploying paid campaigns aimed at improving JPMorganChase’s brand reputation among key audiences on a national scale. You will draw upon your knowledge of brand strategy, positioning, campaign management, creative production, and stakeholder management to execute our key priorities. Your success will be driven by your experience as a seasoned brand marketer, as well as your ability to collaborate with our marketing counterparts and thrive in a dynamic environment.

As an integrated Brand specialist, you will partner closely with firmwide marketers, creative agencies and insights to translate business objectives into high-impact marketing strategies and campaigns. You must also have a strong grasp of performance data, paid media testing strategies, and creative optimization to ensure that JPMorganChase marketing assets meet business KPIs.

Additionally, a deep understanding of visual identity is crucial, as you will ensure that all marketing materials consistently reflect the brand's visual standards.

Finally, we are seeking a candidate who has proven mastery and heart for leading brand marketing initiatives at category-leading companies. The ideal candidate will proactively push new thinking, provide creative vision and guidance, and demonstrate exemplary attention to detail. Strong and effective communication skills and experience presenting to senior leadership are essential.

Job responsibilities

Brand Management & Stewardship

• Deploy the JPMC visual identity system, including design principles, color, typography, photography, layouts for digital and print, and event activations.

• Take lead on brand governance to ensure the JPMC brand is represented consistently across all channels (paid media, event activations, website, etc.), including working with creative partners to establish toolkits for marketing partners across the firm from national to local level.

• Build relationships with creators across the company and externally to support their efforts and ensure consistency of brand representation.

Campaign Management and Execution

• Collaborate with agency partners and internal creative teams to develop comprehensive 360-degree campaigns that effectively communicate our story to target audiences, aligning with business and marketing objectives

• Manage paid campaigns from end to end, leading process from briefing to evaluating creative output, including overseeing timelines, tracking deliverables, ensuring deadlines are met, and completing asset trafficking process.

• Partner with Insights, content, creative, and internal client teams to create compelling assets that resonate with the target audience.

• Utilize metrics and analytics to drive creative performance and optimize results.

• Cultivate partnerships with internal marketing teams based on trust, providing guidance and support to deliver effective campaigns.

Partner and Stakeholder Management

• Collaborate with internal business to proactively navigate projects through internal systems and processes, ensuring smooth delivery of brand and marketing priorities.

Required qualifications, capabilities and skills:

• 5+ years of relevant marketing experience with focus on brand strategy, brand reputation marketing, marketing communications, and/or advertising execution

• Experience working with highly matrixed organizations is ideal

• Can work independently as well as collaboratively with internal/external stakeholders

• Familiarity with overall creative development process and strong understanding of and experience in campaign/creative development, production and executional best practices

• Strategic, innovative thinker, with ability to influence and problem solve on the fly; excels in a dynamic, fast paced and fluid environment to meet deadlines

• Experience working cross-functionally and collaborating with team members across business and staff areas at all levels - achieving goals without direct control over all resources

• Performance-driven marketer with an ability to drive efficient and effective campaigns

• Excellent project management, written communication and analytical skills

Preferred qualifications, capabilities and skills:

• Experience in developing paid social storytelling and tactics aligned with business objectives to drive engagement across platforms

• Experience and a passion for corporate impact branding and marketing

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Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

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JPMorganChase is seeking an experienced integrated marketing specialist to join the Brand Marketing organization and lead brand strategy and paid campaign execution for the JPMC brand, reporting to the Executive Director of Brand, Firmwide Impact Marketing.