Product Manager Senior - Mass Affluent Core Deposits Strategy
JPMorganChase
Product
Wilmington, DE, USA
Join a dynamic team delivering financial solutions to over 30 million consumers nationwide at one of the world’s most innovative banks.
As a Product Manager, Senior in the Core Financial Products, Deposit Services, and Fees team, you will lead the strategy for the mass affluent core deposits portfolio, defined based on customers with high deposit and investment wallet. You will shape the value proposition and pricing/fee strategy, and influence end-to-end experiences by aligning partners across Product, Digital, Channels, Marketing, Finance, Data & Analytics, Operations, Risk, and Legal.
This role is best suited for a strategic leader who can translate insights into clear priorities, build alignment, and drive measurable outcomes through a matrixed organization.
Job responsibilities
Set the mass affluent core deposits strategy and multi-year roadmap (value proposition, positioning, experience priorities), aligning stakeholders on what will change and why.
Lead pricing and fee strategy: develop recommendations and business cases, drive decisioning forums, and partner with Finance/Risk/Legal on guardrails and approvals.
Premier Plus Checking (strategy lead): define the enhanced value proposition and pricing approach, create the strategic brief and success metrics, and align delivery teams’ roadmaps and launch plans
Improve mass affluent NPS: identify key drivers and customer pain points, prioritize journey/experience opportunities, and influence partner roadmaps to address them; track impact and course-correct.
Drive relationship deepening with Wealth Management and Credit Card: define cross-LOB propositions and targeting opportunities, align benefits and journeys, and coordinate governance to move initiatives forward.
Partner with adjacent general management teams (including Affluent segment) to ensure consistent segmentation, value props, and customer treatment across the portfolio.
Establish an operating cadence (OKRs, KPI dashboard, stakeholder routines) to monitor progress, manage tradeoffs, and escalate risks/issues as needed.
-
Demonstrated success in the first 6–12 months:
Premier Plus Checking: clear proposition, pricing/fees recommendation, and stakeholder-aligned roadmap with agreed success metrics.
Measurable improvement in mass affluent experience: NPS plan established with prioritized journey fixes; early releases delivered by partner teams and tracked to leading indicators (e.g., friction points, complaints, service outcomes).
-
Cross-LOB deepening initiatives underway: at least 1–2 scalable plays with Wealth Management and Credit Card aligned on target segment, offer/benefits, journeys, and measurement approach.
Required qualifications, capabilities and skills
5+ years’ experience in product and portfolio strategy experience in Consumer Banking including translating customer/market insights into actionable roadmaps
Pricing and fee strategy capability: customer economics, segmentation, tradeoff analysis, and comfort leading decisioning with senior stakeholders.
Customer experience orientation: ability to diagnose journey pain points using data and voice of customer, prioritize fixes, and influence delivery teams to execute.
Strong cross-functional leadership and influencing skills in a matrixed environment, general management; proven ability to align stakeholders without direct authority.
Analytical rigor and communication: structured problem solving, business case development, and crisp executive storytelling (written and verbal).
Risk and controls mindset: experience partnering with Risk/Legal/Compliance and operating within governance and policy requirements.
Preferred qualifications, capabilities and skills
Product and portfolio strategy experience in deposits preferred
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Lead strategy for mass affluent deposits, shape value and pricing, and align partners to drive outcomes across a nationwide portfolio.