Job Summary

The Product Marketing Senior Associate is responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking initiatives, with a specific focus on campaign management for new product launches.

Serving as the campaign manager, this role partners closely with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class, end-to-end client experiences across email, ads, and landing pages. The role ensures campaigns are on-strategy, on time, and within budget. This role manages the campaign execution and controls process end-to-end, coordinating workflows, approvals, and reviews to ensure compliant delivery.

Job Responsibilities

• Lead best-in-class campaign delivery for new product launches and other priority initiatives.
• Manage multi-channel execution from concept development through delivery.
• Develop strong collaboration with key strategy partners and internal/external execution teams.
• Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content.
• Partner with product strategy leads to define campaign opportunities, strategy, and measurement/reporting frameworks.
• Coordinate targeting and audience strategy with audience partners.
• Ensure initiatives are on-strategy, on time, and within budget.

Required qualifications, capabilities, and skills

• Strong knowledge of direct marketing, with 5+ years of experience, including 2–4+ years executing multi-channel campaigns.
• Proven cross-functional partnership experience planning and delivering multi-channel marketing (e.g., email, owned digital) from strategy through execution.
• Demonstrated ability to take initiative, balance multiple campaigns at once, and drive results in a fast-paced environment.
• Strong program/project management skills, with the ability to manage multiple priorities and timelines.
• Experience operating in a rigorous controls environment, ensuring marketing activities meet legal, risk, and compliance standards.

Preferred qualifications, capabilities, and skills

• Analytical thinker who enjoys the challenge of trying new things and embraces change.

• Willingness to challenge the status quo and drive process improvements, identifying opportunities to streamline execution and strengthen controls.

• Comfortable building presentations and delivering updates to key stakeholders.

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Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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The Product Marketing Senior Associate leads end-to-end digital campaign management for Business Banking priorities, with a focus on new product launches. As campaign manager, this role partners with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class client experiences across email, digital ads, and landing pages. Responsibilities include driving multi-channel execution from concept through launch and managing workflows, reviews, and approvals to ensure compliant, on-time delivery. The role is accountable for keeping initiatives on-strategy, within budget, and aligned to legal, risk, and compliance standards. Ideal candidates bring 5+ years of direct marketing experience, strong program management skills, and proven ability to manage multiple campaigns in a fast-paced environment.