Cobrand Acquisitions Product Manager - Vice President

JPMorganChase

JPMorganChase

Product

Wilmington, DE, USA · New York, NY, USA

Posted on May 12, 2026
About This Position

The Cobrand Acquisitions and Onboarding Capabilities Product Manager is responsible for defining and delivering digital card acquisition and onboarding capabilities across the Partner Card portfolio. This role sits within the Cobrand Cards organization of Card Services, a key business within Chase’s Consumer & Community Banking group.

The Product Manager will set product strategy and drive execution across initiatives that improve application conversion, reduce friction, accelerate activation and early-life engagement, and support profitable portfolio growth. The role requires strong core credit card and payments domain expertise, including the end-to-end origination and onboarding lifecycle, and the ability to translate customer, partner, and business needs into scalable capabilities delivered through API-based solutions and data integrations.

This is a people leader role with responsibility for managing a small team of product analysts and project managers, establishing a strong operating cadence, and ensuring consistent delivery discipline and measurable outcomes across workstreams.

Responsibilities

Product Strategy & Roadmap: Define and drive the product strategy and multi-year roadmap for card acquisition and onboarding capabilities across the Partner Card portfolio, balancing customer experience, risk, partner requirements, and delivery complexity.

End-to-End Product Delivery: Own end-to-end product delivery from discovery through launch and iteration, including clear problem statements, requirements, epics/user stories, acceptance criteria, dependency management, and release readiness.

Core Card & Payments Expertise: Apply deep core card and payments product management expertise to inform product design and prioritization across acquisition and onboarding, including origination flows, decisioning and identity verification considerations, account setup, fulfillment, digital provisioning, and downstream servicing handoffs.

Cross-Functional Execution: Lead cross-functional execution with Technology, Operations, Risk, Legal, Compliance, Marketing, and Data/Analytics partners to deliver secure, compliant, and high-performing customer experiences.

Profitability & Portfolio Growth Levers: Identify and optimize key levers across the acquisition funnel and early-life onboarding journey, with explicit linkage to profitability and portfolio growth outcomes for new accounts, including cost of acquisition, activation, early spend, credit quality, attrition, and lifetime value drivers.

Performance Measurement & Analytics: Establish and own performance measurement and analytics for acquisition and onboarding capabilities, including KPI definition, dashboarding, test-and-learn approaches, and ongoing optimization based on measured results.

Customer Experience Optimization: Drive customer experience optimization through journey diagnostics, customer research, and usability testing, translating insights into prioritized improvements that reduce friction and improve conversion and onboarding outcomes.

Cobrand and Partner Alignment: Partner with cobrand stakeholders and, where applicable, cobrand partners to align on priorities, requirements, and delivery timelines; manage partner-influenced roadmaps and coordination forums as needed.

People Leadership: Lead and develop a small team of product analysts and project managers, including goal setting, coaching, performance management, and establishing standards for execution, documentation, and stakeholder communication.

Delivery Support Resources: Manage delivery support resources as needed (including consultants and vendors), ensuring scope clarity, quality control, and accountability to outcomes.

Agile Operating Rhythm: Lead Agile operating rhythms, including refinement, sprint planning, standups, reviews, and retrospectives; ensure high-quality backlogs and predictable delivery.

Production Oversight: Provide production oversight for owned capabilities, including prioritization of defects and enhancements, incident triage participation, and mitigation/remediation coordination.

Qualifications

Experience Requirement: 8+ years of relevant experience in credit card and/or payments product management at a card issuer, payments network, or relevant management consulting firm.

Acquisition and Onboarding Depth: Demonstrated depth in end-to-end card acquisition and onboarding, including digital application experiences, conversion optimization, onboarding/activation, and early-life customer engagement.

Product Strategy: Strong product strategy capabilities, including roadmap development, prioritization frameworks, and the ability to articulate tradeoffs and business cases to senior stakeholders.

Product Delivery: Proven core competency in product delivery, with experience leading complex, cross-functional initiatives from discovery through launch, and sustaining performance post-launch.

Profitability and Growth Levers: Strong understanding of new account profitability and portfolio growth levers, including acquisition economics, activation, early spend stimulation, credit quality dynamics, attrition, and customer lifetime value drivers.

Analytics and Performance Measurement: Strong analytics and performance measurement discipline, including KPI definition, funnel measurement, test-and-learn methods, and ability to translate data into clear product decisions.

APIs and Data Integrations: Experience partnering with engineering teams on API-based solutions and data integrations, including the ability to define requirements, data needs, and integration patterns that support scalable capabilities.

People Leadership: Demonstrated people leadership experience, including managing and developing a small team of product analysts and project managers, and establishing effective delivery operating models.

Stakeholder Management: Strong stakeholder management and communication skills, with the ability to influence across Technology, Risk, Operations, Marketing, and partner-facing teams.

Agile and Tooling: Proficiency with Agile practices and tooling (e.g., backlog management, story writing, sprint ceremonies); familiarity with JIRA preferred.

Cobrand Partner Management: Cobrand partner management experience or exposure is highly desirable, including comfort operating in partner-influenced roadmaps and joint planning environments.

Ideal Candidate Attributes
  • Deep core card and payments product manager who can operate credibly across origination, onboarding, and downstream lifecycle considerations.
  • Strategically minded leader who translates business objectives into crisp roadmaps and measurable outcomes, while maintaining strong delivery accountability.
  • Analytics-driven decision-maker with a strong orientation toward performance measurement, experimentation, and continuous optimization.
  • Customer experience advocate with a practical understanding of where friction occurs in acquisition and onboarding and how to remove it without compromising controls.
  • Effective people leader who builds high-performing teams, sets clear expectations, and creates disciplined delivery habits.
  • Strong cross-functional influencer who navigates complex stakeholder environments, makes clear tradeoffs, and drives alignment to execution.
  • Comfortable operating in partner-influenced environments; able to incorporate cobrand partner requirements while protecting customer experience, delivery quality, and portfolio outcomes.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans


Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

This backfill Product Manager role leads digital credit card acquisition and onboarding capabilities across the Chase Cobrand Partner Card portfolio, with explicit emphasis on core card and payments product management expertise. The role owns product strategy and a multi-year roadmap while maintaining a high bar for end-to-end product delivery and measurable business outcomes. Success requires deep fluency in acquisition and onboarding customer journeys, strong understanding of new account profitability and portfolio growth levers, and disciplined analytics and performance measurement. The role also includes people leadership, managing a small team of product analysts and project managers.