Digital Channels Experience - Product Manager
Product
Columbus, OH, USA
The Digital Channels Experiences & Growth Product Manager for the Web Homepage is responsible for developing and executing the vision, strategy, and roadmap for the homepage experience. In this highly collaborative, hands-on role, you will partner closely with Design, Engineering, Analytics, orchestration and cross-functional product teams to deliver an intuitive, seamless, and engaging experience that advances customer needs and business objectives. You will lead product discovery, define measurable outcomes, prioritize initiatives, and drive end-to-end execution from concept through launch and continuous optimization.
- Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap and Develops a product strategy and product vision that delivers value to customers
- Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability and Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
- Drive product discovery through customer research, stakeholder input, usability testing, and market/competitive insights and Own the homepage product strategy and roadmap aligned to customer journeys, business priorities, and digital channel goals.
- Translate insights into outcomes by defining clear problem statements, success metrics (KPIs), and measurable goals (OKRs).
- Lead cross-functional execution with design and engineering partners to deliver enhancements, experiments, and new capabilities.
- Prioritize work effectively using data, customer impact, risk/compliance considerations, technical effort, and business value.
- Manage the product backlog including epics, user stories, acceptance criteria, and release planning; ensure timely delivery.
- Optimize performance and engagement via analytics, experimentation (A/B tests), personalization approaches, and iterative improvements.
- Champion user-centric design ensuring accessibility, clarity, and consistency with brand and channel standards.
- Establish operating rhythms (standups, refinement, sprint planning, reviews) and communicate status, tradeoffs, and decisions.
- Partner with stakeholders across lines of business, content, legal/risk, Ads-Frameworks and technology to align priorities and approvals and Monitor and respond to trends in customer behavior and market dynamics to keep the homepage relevant and effective.
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in product management in digital products, web experiences, or customer-facing platforms. or a relevant domain area
- Advanced knowledge of the product development life cycle, design, and data analytics
- Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
- Proven ability to define and execute product strategy while also driving day-to-day delivery with agile teams.
- Strong analytical skills with experience using data to make decisions (funnels, engagement metrics, segmentation, experiment analysis).
- Demonstrated success influencing cross-functional teams and senior stakeholders without direct authority.
- Experience writing clear product requirements, user stories, and acceptance criteria.
- Excellent communication skills able to simplify complex topics and align teams around outcomes.
- Strong customer experience mindset with a track record of delivering intuitive, high-quality user experiences.
- Demonstrated prior experience working in a highly matrixed, complex organization
- Experience owning a high-traffic homepage, landing-page ecosystem, or personalized content module strategy.
- Familiarity with experimentation platforms, personalization and content management systems (CMS).
- Knowledge of accessibility standards (e.g., WCAG) and inclusive design best practices.
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Experience working in regulated environments with risk, legal, compliance, and controls partners.
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Be a leader committed to understanding customer needs with your advanced knowledge of product development, design, and data analytics