Sapphire Brand Strategy Director

JPMorganChase
JPMorganChase

Operations

New York, NY, USA

Posted on Jul 17, 2026

We are seeking a visionary leader who is relentlessly curious, passionate about innovation, and has a proven track record of building iconic brands. If you have shaped the trajectory of world-class lifestyle brands and are ready to set new standards for Sapphire, we want to hear from you.

As an Executive Director on the Brand team, you will serve as the visionary architect of Sapphire’s brand strategy, driving breakthrough growth and cultural relevance. We seek a proven leader who has shaped iconic lifestyle brands - ideally with experience at best-in-class organizations. You will inspire and lead a high-performing team, collaborating across Marketing, Product, Media, PR, Social, and Experiential to deliver innovative, cohesive campaigns and customer journeys that set new industry standards for engagement and acquisition. This is a unique opportunity to elevate Sapphire’s presence as a premium lifestyle brand and redefine what’s possible in financial services.

Job responsibilities:

  • Set a bold vision for Sapphire’s brand by using consumer insights and cultural trends to position Sapphire as a leader in the premium lifestyle space.
  • Champion innovation and challenge the status quo to keep the brand ahead of market shifts, consumer expectations, and cultural moments.
  • Elevate Sapphire’s presence across every touchpoint, from campaigns to product design, ensuring an aspirational, differentiated brand experience.
  • Own integrated, full-funnel campaign strategy, including creative briefs, go-to-market execution, optimization, measurement, and performance recommendations.
  • Drive best-in-class creative development by partnering with agencies and talent to deliver emotionally resonant, culturally relevant storytelling.
  • Lead major brand investments, launches, and initiatives by aligning insights, marketing, product, analytics, and executive stakeholders.
  • Oversee multi-million-dollar creative productions across film, social, and digital channels, ensuring on-time, on-budget, high-quality delivery. Identify opportunities to scale Sapphire’s brand presence and relevance across diverse markets and audiences.
  • Use advanced analytics and measurement frameworks to inform strategy, optimize investments, translate data into insights, and demonstrate ROI.
  • Manage brand budgets, investment allocation, and prioritization to achieve business objectives with disciplined spend and clear ROI measurement.
  • Attract, manage, and develop exceptional talent while fostering a culture of curiosity, creativity, accountability, risk-taking, and breakthrough performance.
  • Collaborate across Marketing, Product, Media, Social, PR, Experiential, Analytics, Finance, Legal, agencies, and senior leadership to align strategy, improve customer experiences, scale brand relevance, and influence key decisions.

Required qualifications, capabilities, and skills:

  • 10+ years of progressive experience in marketing, brand management, agency, or customer engagement, with leadership responsibility at top-tier lifestyle brands.
  • Proven track record leading iconic, award-winning campaigns that shaped brand perception and delivered measurable business impact.
  • Experience building premium or luxury brands with a focus on cultural relevance, innovation, and emotional storytelling.
  • Exceptional creative judgment, with a portfolio demonstrating leadership of best-in-class creative work and agency partnerships.
  • Demonstrated ability to build, inspire, and lead high-performing teams in complex, matrixed organizations.
  • Relentless curiosity, passion for innovation, and commitment to continuous learning and improvement.
  • Outstanding communication, presentation, and executive stakeholder management skills.
  • Ability to thrive in fast-paced, dynamic environments with high expectations and competing priorities.
  • Meticulous attention to detail, strong organizational skills, and a relentless pursuit of excellence.
  • Bachelor’s degree required

Preferred qualifications, capabilities, and skills:

  • MBA or advanced degree preferred.
  • Global experience preferred, with the ability to adapt brand strategy across diverse markets and audiences.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans


Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

Lead Sapphire’s brand strategy to drive growth, cultural relevance, and premium lifestyle innovation in financial services.