Help shape how the next generation begins a lifelong banking relationship with us. You will set the strategy and investment focus for youth, family, and starter segments across the Consumer Bank. You will lead initiatives that strengthen acquisition and onboarding across digital and branch experiences. Your work will influence long-term customer growth and how we win with emerging customer needs.

As the Head of Growth and Onboarding for Youth, Family and Starter in Consumer Bank, you define and execute our multi-year strategy for next-generation customer growth and onboarding. You partner across marketing, product, operations, technology, analytics, and risk functions to align priorities and execute initiatives that improve acquisition, activation, and long-term engagement. You use customer and market insights to guide firmwide decision-making and focus investment where it matters most. You help us deliver a seamless progression from early financial experiences to primary banking relationships in adulthood, while keeping customer needs and risk standards at the center of how we operate.

Job responsibilities

• Define and execute a multi-year growth and onboarding strategy for youth, family, and starter segments aligned to Consumer Bank priorities
• Lead cross-functional initiatives that improve acquisition and onboarding performance across digital and branch channels
• Analyze customer, market, and business performance data to identify growth opportunities and translate insights into actionable strategies and measurement frameworks
• Align senior stakeholders across Consumer Bank, marketing, risk, compliance, operations, technology, and analytics to accelerate execution and remove barriers
• Champion customer-centric innovation and onboarding excellence, ensuring the voice of the customer informs product, business, and operating decisions
• Own key outcomes including acquisition performance, onboarding effectiveness, market penetration, and segment growth results

Required qualifications, capabilities, and skills

• 8+ years of experience in general management, business leadership, growth strategy, or related roles delivering measurable business outcomes in regulated environments
• Experience defining and executing multi-year growth strategies tied to customer acquisition, market share, profitability, and customer lifetime value goals
• Experience owning end-to-end onboarding performance across digital and branch channels, including activation and engagement improvements
• Demonstrated ability to lead cross-functional programs involving marketing, product, operations, technology, analytics, and risk partners
• Demonstrated ability to use data and customer insights to diagnose performance, identify growth opportunities, and inform strategic decisions
• Demonstrated ability to influence executive-level decisions through clear written and verbal communication and well-supported points of view

Preferred qualifications, capabilities and skills

• Experience with youth, family, or early-stage customer segments, or businesses with long lifecycle value curves
• Knowledge of Generation Z and Generation Alpha financial behaviors and expectations
• Experience serving as a public-facing voice for a business, product, or customer segment

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Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

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Lead youth and family growth strategy and onboarding to build lifelong primary banking relationships.