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Service Product Marketing Manager

KLA Corporation

KLA Corporation

Marketing & Communications, Product
Newport, UK
Posted on Saturday, November 18, 2023

Company Overview

The SPTS division of KLA, designs, manufactures and markets wafer processing solutions for the global semiconductor and related industries. SPTS provides industry leading etch and deposition process technologies on a range of single wafer handling platforms. End-market applications include micro-electromechanical systems (MEMS), advanced packaging, LED, high speed RF device IC’s and power semiconductors. SPTS is part of KLA Corporation which develops industry-leading equipment and services that enable innovation throughout the electronics industry. We provide advanced process control and process-enabling solutions for manufacturing wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. In close collaboration with leading customers across the globe, our expert teams of physicists, engineers, data scientists and problem-solvers design solutions that move the world forward.

Group/Division

The Electronics, Packaging and Components (EPC) Group brings together the ICOS, Orbotech and SPTS businesses to target growth opportunities in new and expanding end markets and extends KLA's leadership in systems and services across the semiconductor and microelectronics value chain. The EPC Group brings complementary technologies, products and services into one organization to drive innovation and results in fast-growing markets such as 5G, artificial intelligence (AI), and the Internet of Things (IoT) and across key industries like mobile, data center, automotive and virtual connectivity. The EPC Group is looking for the best and the brightest in engineering, sales, marketing, and service to lead innovation across specialty semiconductor process, advanced packaging and printed circuit board (PCB) manufacturing to enable new capabilities in the key industries, while supporting increasing quality requirements in manufacturing.

Job Description

The Services Product Marketing Manager (PMM) is responsible for a wide range of service-related business activities. Our PMM's optimize product line service market share, revenue and profitability throughout the product lifecycle.

We drive service activities from the early phases of product design cycle all the way through to product maturity, ensuring our customers enjoy the maximum value, productivity and long service life of KLA's products. PMM's fill a highly collaborative leadership role within KLA Services and KLA overall, involving regular interaction with product divisions, sales teams, product marketing groups, field service organizations and customers throughout the world.

The PMM role includes the following responsibilities.

  • Establish and communicate comprehensive service strategies for each product line. Use the strategy to drive activity across numerous functional groups within Services, regions, and product divisions.
  • Establish revenue targets and plans to meet those targets.
  • Participate in design reviews, develop and delivers requirements for design-for-service and the service business roadmap to ensure the product meets entitled performance in the following areas: Reliability, Availability, Cost of Service, measurement performance and tool to tool matching. This also includes defining CIP programs and product performance features to achieve the improvements throughout the product lifecycle.
  • Lead execution of service revenue plans, making course corrections where appropriate. Review progress regularly with Services management teams and make compelling recommendations if course corrections are needed.
  • Establish service programs, pricing, and revenue targets for newly introduced products than complement the strategy for the product itself. Develop collateral that can be used with customers in support of pricing and service value.
  • Develop an understanding of each product’s use-case within the fab such that the service strategy is well aligned with the expected tool use case.
  • Define enhanced service offerings, including multi-tool fleet management and data analytics offerings, resulting in improved product value for KLA's customers. Consider innovative technologies such as artificial intelligence, machine learning and remote support as part of the advanced service offerings.
  • Drive cross-functional programs, such as product improvements for the release to the field, closely monitor cost of service, contribute to management of tool-down field critical issues.
  • Directly work with tool end-users to uncover unmet needs and promote value of service. Work with field teams directly to ensure needs are being met in accordance with the product strategy.
  • Research competitive product and service offerings and position KLA solutions to show maximum value while recognizing customers have multiple alternatives.
  • Ensure KLA's internal systems accurately bring together all service products, including price lists, improved coverage, analytics, fleet management and other beneficial options.

Experience and Qualifications

  • Bachelor of Science degree or greater, advanced degree a plus.
  • MBA and/or business/marketing education a plus.
  • Extensive industrial experience, including direct knowledge of semiconductor manufacturing.
  • Established track record of business ownership in sales or marketing role.
  • Experience with direct end-customer interaction.
  • International business experience.
  • Demonstrated ability to be effective across a matrix of departments while optimizing limited resources.
  • Strong communication skills and ability to conduct effective presentations under pressure.
  • Analytical skills, including ability to draw business conclusions from complex datasets.
  • Thrive in a fast-paced, high energy environment.
  • Well-organized with attention to detail.
  • Hardworking, with ability & desire to work in a team environment.

Minimum Qualifications

We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.

KLA is proud to be an equal opportunity employer