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Lenovo is a US$62 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.

Responsibilities:

Global Gaming Marketing Strategy:

• Develop and implement comprehensive global marketing strategies for Legion & LOQ to drive brand love within the gaming community &Geo key opinion leaders.
• Utilize data-driven insights and market intelligence to inform strategic decisions, mapping emerging trends and competitive dynamics.
• Work closely with global business leaders to create a tight sync between business objectives and marketing actions

Geo Integrated Communications:

• Collaborate closely with regional marketing teams to maintain consistent messaging and brand positioning across various communication channels.
• Work with Geo leaders to design and execute integrated communication plans tailored to diverse regional markets considering cultural nuances and local business objectives
• Run a strong BMS between global and geo teams to enable efficient and impactful planning and execution

New Product Launches:

• Spearhead the planning and execution of impactful new product launches, orchestrating integrated marketing campaigns to generate excitement within the gaming community and drive successful market entry
• Collaborate with cross-functional teams to ensure seamless coordination between product development and marketing strategies.

Drive Executive Alignment on annual & quarterly plans

• Craft compelling executive presentations tailored for key stakeholders, including Lenovo, strategic alliances, and retail partners.
• Communicate the value proposition and strategic vision effectively, fostering strong relationships and aligning collaborative efforts.

Analytics and Performance Monitoring:

• Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and campaigns.
• Use analytical insights to continuously optimize marketing approaches, adapting strategies based on performance metrics.
• Budgetary planning & monitoring

Cross-Functional Collaboration:

• Foster strong collaborations with cross-functional teams, including global marketing functions, product development, sales, and regional marketing teams, to ensure the seamless execution of global strategies.
• Engage with external agencies and partners to enhance marketing reach and effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is advantageous.
• Proven experience in marketing strategy development, with a focus on the gaming industry.
• Strong understanding of integrated communication practices and regional marketing nuances.
• Excellent analytical skills and the ability to derive actionable insights from data.
• Effective project management and organizational capabilities.
• Strong communication and interpersonal skills, facilitating productive collaboration.
• Willingness & ability to work across time zones.