Consumer Marketing Manager (KZ-UZ)

Lenovo

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Marketing & Communications

Almaty, Kazakhstan

Posted on Aug 3, 2024

General Information

Req #

WD00067795

Career area:

Marketing

Country/Region:

Kazakhstan

City:

Almaty

Date:

Friday, August 2, 2024

Working time:

Full-time

Additional Locations:

* Kazakhstan

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Reporting to the EECA Marketing Lead you will take ownership of the consumer marketing strategy and implementation of all consumer related marketing initiatives. You’ll be hands-on, working in a fast-paced, agile environment.

The Consumer Marketing Manager will have/be:

Develop strategies and tactics to premiumness for the brand
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust advertising campaigns accordingly
Work closely with retail partners to ensure brand visibility and consistency

The Marketing Manager should have/be:

Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of all digital and offline marketing tools
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Up-to-date with the latest trends and best practices in online marketing and measurement; BSc/MSc degree in Marketing or related field
Strong knowledge of MS Office and English – Upper Intermediate

What we can offer you:

A multitude of professional and personal opportunities
An open and stimulating environment within one of the most forward thinking IT companies
Flat structures and fast decision-making processes
A modern and flexible way of working to combine personal and professional life
An international team with a high focus on diversity

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.