Position
Marketing Head, MBG India
Job Objective
This role would be responsible for end-to-end marketing for the Motorola brand across phone and non-phone business in India.
About the organization:
Motorola Mobility India is responsible for all mobile device business (smartphone, tablet and mobile accessories etc.) in India market. The team is closely working with Asia Pacific HQ based in India – reporting to the APAC Marketing Head.
The products are distributed through online and offline retailers as well as D2C website.
Role Description
Key Responsibilities
- End to End Marketing Campaign Planning for India’s product and brand campaigns
- Marketing communication planning, development and localization.
- Drive paid media through - Media planning, execution and optimization for all product lines on all relevant channels
- Develop and execute corporate communication and product PR to drive earned media consistently.
- Lead influencer campaigns to build consideration and purchase intent for the brand and products
- Lead end to end retail marketing – ISD Management, Fixture Management, POSM Deployment, Training etc.
- Plan and execute events for new launches and/or tentpole moments for the brand.
- Lead marketing discussions and plans with ecommerce Marketplaces and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments
- Think innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE)
- Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
- CRM and own media management (website, social platforms etc.)
- Develop and monitor campaign budgets
- Management and coordination with all relevant internal (Finance, SCM, eCom, Product – India, AP and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
- Drive and deliver on brand and marketing metrics (search, awareness, consideration, Preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth)
- Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
- Collaborate with agencies and other vendor partners to ensure brand deliverables
Skills Required
- 10+ years of marketing experience in a smartphone or consumer electronic, consumer goods Industry (Full time MBA degree is preferred)
- Very strong experience of marketing communication development and media planning/buying across digital and Traditional media.
- Strong experience of working with retail & MNO partners
- Experience of product marketing, consumer research and PR a strong advantage
- Experience of managing CRM and own media is an advantage
- Strong communication skills
- Experience working with a team and delivering results in a fast-paced setting
- Strong communication skills
• Self-starter even in ambiguous circumstances
• Strong commitment for business
• Strong analytical and problem-solving capability.
• Native Indian skill with English Fluency
Good to have – desirable
• Experience of product marketing, consumer
• Experience of managing CRM and own media research and PR
• Knowledge about mobile industry
• Full time MBA
- ■Typical Candidate
- • Senior Marketing Manager role in consumer electronic, consumer goods industry.
About Motorola
Motorola Mobility a Lenovo Company, is one of the world’s fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow.
About Lenovo : Lenovo is a US $50 billion global Fortune 500 company where we rank #212. We are a leader in providing innovative consumer, commercial and enterprise technologies across full range of commercial and consumer PCs, servers and workstations, and a family of mobile internet devices including tablets and smart phones. We design and build our products to bring progress to the world, serving customers in more than 160 countries, our technology helps those who do, do better.
At Lenovo we employ more than 60,000 people worldwide and our people share a common aspiration to be the very best. Whether serving our customers, working as a team or contributing to the community, we are working to build a unique company. We are dedicated to fostering an environment that encourages entrepreneurism and ownership. A workplace where people's talents can be challenged, and their efforts recognized and rewarded. We employ fantastic people…come join the fun!
