Lenovo North America Marketing is seeking a skilled B2B Marketing Campaign Manager to join our dynamic Infrastructure Solutions Group (ISG) marketing team, supporting our fast-growing Small and Medium Business (SMB) segment. This role requires a high-energy marketer with expertise in integrated campaign execution, demand generation, and sales pipeline development. The successful candidate will lead the planning and execution of multi-channel marketing campaigns designed to drive awareness, engagement, and conversion for Lenovo’s end-to-end infrastructure solutions—including servers, storage, and services. Responsibilities include campaign strategy, cross-functional collaboration, performance tracking, and alignment with business priorities.

This is an exciting opportunity for a results-oriented team player who is passionate about creating impactful campaigns that drive real business outcomes. We’re looking for someone who is proactive, collaborative, and results-focused—a true go-getter who thrives in a fast-paced, cross-functional and collaborative environment.

RESPONSIBILITIES

• Work closely with marketing and business leaders to translate business goals and objectives into meaningful marketing campaigns and programs that deliver engagement, leads, funnel and revenue
• Partner with Product Marketing to translate the product and solution messaging and into compelling customer engagement campaigns that can scale across various regions and markets.
• Define clear campaign blueprints, clearly identifying the target audiences, goals of campaigns and the steps to execute on them
• Develop campaign briefs through the alignment of creative and content teams, setting goals and approach through identifying and ideating on compelling storylines
• Lead the development of the media strategy, content, creative development and agency management; Work with the agency and internal teams to manage campaign assets creation, including digital/social ads, emails, landing pages, and nurture flows.
• Own campaign performance by measuring, analyzing, and reporting on the impact of campaign activities; Work with the marketing operations team to setup and manage campaigns performance KPIs, providing top level and deep insight reporting
  
  

BASIC QUALIFICATIONS

• Bachelor’s degree or equivalent industry experience in Marketing or relevant field
• Ideally 5+ years of B2B Marketing experience for a hardware and/or technology company.
• Demonstrated understanding of the SMB customer audience.
• Experience building integrated go-to-marketing strategies and marketing campaigns.
• Experience working with creative agencies to produce digital, social, and thought leadership assets.
• Work with regional teams to adapt campaigns for local markets.