Position Summary:
We are looking for a dynamic and results-driven Marketing Manager to lead demand generation efforts for our Data Center Solutions portfolio. This role will be critical in shaping and executing marketing strategies that drive pipeline growth, accelerate sales, and increase market share for Lenovo’s infrastructure solutions—including servers, storage, and networking products.

You will work closely with product marketing, sales, digital, and partner teams to design and implement multi-channel campaigns that engage enterprise customers and key buying personas throughout the customer journey.

Key Responsibilities:

• Own the development and execution of integrated demand generation campaigns targeting enterprise and mid-market customers
• Design and implement go-to-market plans for new product launches, aligned with Lenovo’s data center portfolio priorities (e.g., ThinkSystem, ThinkAgile, TruScale)
• Collaborate with sales and business unit leads to align campaigns with revenue goals and field needs
• Partner with digital and content teams to build engaging assets, nurture tracks, and landing experiences tailored for buyer personas
• Utilize marketing automation and CRM tools to build, manage, and optimize campaigns and lead flows
• Measure performance of campaigns and adjust strategies to continuously improve ROI, pipeline impact, and conversion rates
• Coordinate with corporate marketing teams to tailor global campaigns and messaging for local execution
• Work with strategic partners (e.g., Intel, Microsoft, NVIDIA, AMD) on co-marketing and joint demand generation initiatives

Required Qualifications:

• 5+ years of B2B marketing experience, with a focus on demand generation, campaign management, or product marketing
• Proven experience marketing enterprise IT solutions (servers, storage, cloud infrastructure, or networking)
• Strong understanding of the data center ecosystem, trends, and buyer journey
• Hands-on experience with marketing automation platforms (e.g., Marketo, Eloqua) and CRM systems (e.g., Salesforce)
• Analytical mindset and experience with reporting on campaign performance and pipeline contribution
• Excellent communication and project management skills

Preferred Qualifications:

• Experience working within or marketing to IT decision-makers in enterprise environments
• Familiarity with channel and partner marketing
• Comfortable working in a fast-paced, matrixed global organization
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)