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Marketing Leader, Partner Marketing

Lenovo

Lenovo

Marketing & Communications
Bucharest, Romania
Posted on May 14, 2025

General Information

Req #
WD00082323
Career area:
Marketing
Country/Region:
Romania
City:
Bucharest
Date:
Wednesday, May 14, 2025
Working time:
Full-time
Additional Locations:
* Romania

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Lenovo’s Marketing Team is evolving and we are looking for a Marketing Leader who will work to coordinate Lenovo’s marketing activity in Romania. This is the perfect opportunity to develop long lasting business relationships with journalists, marketing&PR agencies, customers and business partners, while improving your marketing acumen and entrepreneurial skills.

You will represent our brand and connect with the other internal support teams to grow Lenovo’s awareness in Consumer, SMB and Enterprise Corporate segments.

Your main responsibilities:

  • Drive Country Marketing & PR activity, as well as co-marketing initiatives, always staying aligned with Lenovo overall marketing goals
  • Manage country marketing budget, prepare and execute quarterly country marketing plans
  • Maximize utilization of Alliances marketing budgets
  • Collaborate with cross-functional teams (marketing, product management, sales) to ensure proper marketing planning alignment with business goals
  • Manage and maintain the relationship with our partner agencies (marketing, digital, PR) to ensure we get the best services, offers and ideas out of them - prepare briefing, plans, manage costs, organize business events, execution and measurements
  • Support consumer/commercial sales teams with effective co-marketing activities with key business partners/retailers/distributors
  • Communicate with all segment leaders to set the marketing priorities for each quarter depending on business requirements and corporate strategy
  • Drive PR and Social Marketing programs across Romania, develop and maintain a constant good relationship with tech and premium media with the support of local PR agency
  • Manage communication of new products launches on the Romanian market and seasonal promotions
  • Monitor and optimize our social media channels (Facebook, Instagram, Tik Tok, YouTube, etc.), ensuring consistent brand messaging and engaging contents together with the designated digital agency
  • Lead Marketing Operations Rep to manage marketing budget, funding and proofs tracking
  • End-to-end responsibility for managing and reporting alliances (Intel/Microsoft/AMD) programs/budgets with Marketing Ops support
  • Lead Marketing Operations Rep to upload marketing plan and activities in designated corporate marketing tools
  • Manage promoters, merchandisers, and POS branding
  • Develop clear data reporting to ensure the business is always aware of the effectiveness and efficiency of the marketing activities each quarter
  • Ensure close relationships with the regional and worldwide marketing and communication teams.
  • You will report to Lenovo Country Manager supporting all business segments. You will participate in regular collaborative planning calls and meetings.

Position requirements:

  • 7+ years of work experience in Marketing&PR ideally within the IT&C industry
  • Bachelor’s degree in marketing, Communications, or a related field
  • Experience in developing marketing strategies
  • Budget ownership & management experience
  • Strong understanding of social media platforms, algorithms, and analytics tools
  • Extensive digital marketing and PR experience
  • Dynamic personality with effective communication skills
  • Ability to work as a key member of our team
  • Ready to travel within the country or abroad as required
  • Fluent in Romanian and English as you will work within an international team.

What can you expect:

Full-time position with a permanent contract.

Compensation:

On top of a competitive salary, you will be eligible for our bonus plan, lunch vouchers, several vacation days based on seniority and the possibility to buy company shares, a work from home policy and many others.

Our team:

A diverse and dynamic team, passionate about their roles. During the interviewing process, you will have the chance to meet with them and discuss what it is like to work at Lenovo.

Hiring process:

After a positive screening based on your resume you will have an initial phone or video conversation with our Talent Acquisition Consultant, followed by an interview with the Team Leader / Group Manager, also you will get to know your future team and ask questions and get a taste of how Life at Lenovo is, and have a closer understanding of the role and the organization you are joining.

Healthcare and well-being:

Healthcare in the private medical center, fully paid sick leave, paid bonus sick days, fitness programs & sports packages, health days on site, discounts to gyms, yoga on site, extra contribution to meal card.

Our office:

We are based in Bucharest, one of the high-tech hubs in EMEA, with easy access to public transport and restaurants. On-site you will enjoy our fresh, re-designed, friendly office environment that will make work feel like home.

We offer a hybrid working model, both in the office and at home.

Work-life balance:

Extra vacation days, flexible working hours, service awards, home office, work & life coaching on site, massages on site, contribution to wedding and childbirth.

Development:

Soft skills and hard skills trainings, special development programs for both individual contributors and potential team leaders / people managers, internal rotation program.

Giving back and Employee Resource Groups:

Volunteering & charity events, DEI and LGBT events, initiatives for children, people with disabilities and empowering programs to support women in Lenovo to advance in their careers.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:
* Romania
* Romania

AI PROCESSING NOTICE
We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.