General Information
Req #
WD00083117
Career area:
Marketing
Country/Region:
Kazakhstan
City:
Almaty
Date:
Tuesday, June 3, 2025
Working time:
Full-time
Additional Locations:
* Kazakhstan
Marketing Specialist
Lenovo
Marketing & Communications
Almaty, Kazakhstan
Posted on Jul 2, 2025
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
Lenovo EECA Marketing Specialist will be instrumental in executing marketing strategies that resonate locally while upholding Lenovo’s global brand promise. From precision in operational tasks to the creative spark needed for captivating campaigns, Marketing Specialist will bridge global directives with local market specifics. This role demands a strong IT background, creative strategy development, and an agile approach to managing multi-channel initiatives and day-to-day marketing operations.
Responsibilities:
- Planning and Execution of demand-generation campaigns across various channels, including both Above-The-Line (ATL) and Below-The-Line (BTL) initiatives.
- Support integrated marketing campaigns, co-marketing initiatives, new product launches, and event planning and execution.
- Develop and drive Point of Sale (POS) strategy to drive brand engagement, track instore execution compliance and analyze effectiveness
- Manage the agency pool - prepare briefing, plans, manage costs, execution and measurements
- Support the marketing team in utilizing key operational tools such as Ariba, Anaplan, GFP, LGVM, Onit, etc., ensuring seamless integration and efficiency.
- Manage essential operational tasks including campaign registration, PR processing, POE preparation and coordination of legal and financial documentation.
- Work closely with sales, product, and global marketing teams to ensure regional strategies align with Lenovo’s broader corporate initiatives.
- Manage relationships with local agencies, vendors, and alliance partners (Intel, AMD, Microsoft, NVIDIA) to guarantee consistent and impactful execution of marketing activities across the region
Job requirements:
- Master degree in Marketing, Communications, Business Administration, or a related field
- At least 2 years related marketing experience
- Experience with operational tools (e.g., Ariba, Anaplan, GFP, LGVM, Onit) is essential to support marketing operations
- Experience in technology industry will be an advantage
- Presentation, communication, and analytical skills (experience with interpreting data)
- Fluency in Business English is a requirement
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations:
* Kazakhstan
* Kazakhstan
AI PROCESSING NOTICE
We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.