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The Workstation Product Manager is responsible for developing and executing the 4P strategy (Product, Price, Place, Promotion) to drive revenue growth, profitability, and customer satisfaction for the AP Workstation Business. This role focuses on optimizing pricing models, supply chain efficiency, inventory planning, and product lifecycle management to achieve business objectives.

1. Product Strategy Ownership & P&L Management:

• Lead and own end-to-end 4P strategy (Product, Pricing, Place, Promotion) for AP Workstation Business and achieve financials goals in the region
• Develop and Implement Product Strategies aligned with Business Objectives

2. Business Planning & Execution:

• Sales & Demand Planning: Develop quarterly/annual sales plans, aligning with supply chain and finance teams to forecast demand and inventory needs.
• Pricing Strategy: Set dynamic pricing models (e.g., volume discounts, enterprise deals) and Create PFV (Price Feature Value ) to maximize profitability while remaining competitive.
• Gross-to-Net (GTN) Management: Track and optimize trade spend, rebates, and promotions to protect margins.
• Campaign Planning: Design and execute promotional campaigns (e.g., seasonal deals, bundling with accessories/software) to drive sell-out.

3. Portfolio Management:

• Define product portfolio strategy for Workstations to meet AP market needs.
• Collaborate with Local product teams to localize offerings (e.g., configurations, certifications).
• Plan right Product offering (PxQ) and Promotion to achieve sales Target

4. Route-to-Market Strategy:

• Develop and execute route-specific plans to maximize coverage and profitability.
• Own P&L by route, identifying growth opportunities and cost efficiencies.

5. Cross-Functional Leadership:

• Supply Chain: Ensure inventory alignment with demand forecasts and lead time optimization.
• Marketing: Drive Brand Awareness and demand generation.
• Collaborate with Internal/External Key Stakeholders
• Sales Teams: Enable internal and external direct/inside sales teams with tools,Product Positioning and competitive Product insights.
• Finance: Monitor P&L performance, GTN leakage, and ROI on promotions.

6. Performance Metrics & Reporting:

• Deliver monthly/quarterly business reviews on KPIs:
• Financial Metrics with 3S Strategy
• Product/Route-specific performance Metrics
• Channel/Customer satisfaction

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