Lenovo is proud to have announced last year a strategic collaboration with Alat, a subsidiary of the Public Investment Fund (PIF). This partnership includes a significant agreement for US$2 billion in zero coupon convertible bonds, representing a major milestone in our commitment to growth and innovation.

The strategic collaboration was formally established by the CEOs of both companies, who inaugurated during LEAP 2025 the land designated for the construction of a new state-of-the-art sustainable factory in Riyadh (SILZ).

Our vision is to become the leading technology partner supporting Saudi Vision 2030 with the mission in mind to position Lenovo as the leading global technology powerhouse in KSA, spearheading major ICT projects linked to the execution of Saudi Vision 2030.

This new facility & operation underscore our dedication to sustainability and economic development. We are seeking talent to join us in this groundbreaking venture and this exciting journey in the Kingdom.

A Workstation Business Development Manager (BDM) is responsible for growing the market and sales pipeline for professional workstation solutions. Workstations are high-performance computers used in industries like CAD/CAE, architecture, media & entertainment, AI/ML, energy, and healthcare.

The BDM’s focus is on strategy, partnerships, and sales enablement rather than just direct selling.

Key Responsibilities:

Market Development

• Identify target industries (engineering, design, AI, 3D animation, oil & gas, etc.).

• Build go-to-market strategies to increase workstation adoption.

• Track industry trends (e.g., AI workloads moving from GPU servers to desktop workstations).

Business Growth

• Define revenue and unit growth targets for workstation lines.

• Develop partner and channel programs to expand reach.

• Work with distributors, VARs, and resellers to drive sales.

Customer Engagement

• Meet enterprise and SMB customers, understand workflow needs.

• Position workstation solutions (hardware + software + ISV certifications).

• Run proof of concepts (POCs), demos, and benchmark tests.

Partnerships & ISVs

• Build relationships with independent software vendors (ISVs) like Autodesk, Dassault Systèmes, Adobe, Siemens, etc.

• Ensure workstation hardware is certified and optimized for these apps.

• Develop joint marketing or solution bundles.

Sales Enablement

• Train account managers and partners on workstation value proposition.

• Provide tools (TCO calculators, ROI models, competitive battlecards).

• Collaborate with marketing to run campaigns and events.

Reporting & Strategy

• Provide forecasts and pipeline updates to management.

• Analyze competitor offerings (Dell vs HP vs Lenovo vs custom integrators).

• Adapt pricing and bundling strategies.