General Information
Req #
100016257
Career area:
Marketing
Country/Region:
India
State:
Karnataka
City:
BANGALORE
Date:
Tuesday, September 16, 2025
Additional Locations:
* India
Enterprise and Mid-Market Performance Marketing Manager
Lenovo
Marketing & Communications
Bengaluru, Karnataka, India
Posted on Sep 16, 2025
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
To find out more visit www.lenovo.com and read about the latest news via our StoryHub.
Description and Requirements
Core Responsibilities
· Lead marketing planning and execution for demand generation and account-based campaigns across PC and Services.
· Deliver annual marketing outcomes aligned with business goals.
· Own services content marketing strategy, including creation, distribution, and performance measurement.
· Develop and repurpose digital assets tailored to buyer cohorts and journey maps.
· Optimize the marketing technology stack for automated, personalized campaigns.
· Manage data integration, campaign automation, performance tracking, and compliance.
· Support cross-functional collaboration and innovation to improve marketing ROI.
· Integrate Lenovo’s AI and PC/Solutions messaging into commercial events (proprietary and third-party).
· Collaborate with agencies on branding, messaging, and experiential engagements for target segments.
· Develop quarterly campaign plans in consultation with stakeholders.
· Align campaign KPIs across the funnel to enable a 360-degree Account-Based Marketing approach.
· Monitor campaign execution and progress across quarters.
· Partner with segment teams to define campaign journeys for enterprise and mid-market customers.
· Coordinate with marketing operations and alliance marketing SPOCs for timely execution and proof of campaign delivery.
· Report campaign performance during monthly/quarterly QBRs with India/AP and WW ILT.
· Ensure seamless campaign integration with Marketo in collaboration with marketing automation teams.
· Develop and maintain nurture streams for services across segments and monitor performance.
· Collaborate with segment leads, account managers, and communications teams to create customer references and case studies.
Experience Requirements
· 10+ years of experience in brand and demand generation marketing.
· Minimum 5 years in B2B marketing for institutional buyers in technology and services sectors.
· Strong project management, data analytics, and presentation skills.
· Proficiency in ATL/BTL media planning and audience segmentation.
· Deep analytical mindset with a focus on optimizing ROI.
· Expertise in marketing automation and lead management tools and processes.
Additional Locations:
* India
* India
NOTICE FOR PUBLIC
At Lenovo, we follow strict policies and legal compliance for our recruitment process, which includes role alignment, employment terms discussion, final selection and offer approval, and recording transactions in our internal system. Interviews may be conducted via audio, video, or in-person depending on the role, and you will always meet with an official Lenovo representative.
Please beware of fraudulent recruiters posing as Lenovo representatives. They may request cash deposits or personal information. Always apply through official Lenovo channels and never share sensitive information. Lenovo does not solicit money or sensitive information from applicants and will not request payments for training or equipment.
Kindly verify job offers through the official Lenovo careers page or contact IndiaTA@lenovo.com. Stay informed and cautious to protect yourself from recruitment fraud. Report any suspicious activity to local authorities.