Employer: Lenovo Japan, LLC
Work location: Akihabara UDX (Tokyo); (3 onsite and 2 remote days in a week could be applicable)
Smoking: Not allowed in the office, but smoking room is available in 5th floor of Akihabara UDX
Employment condition: Permanent Staff (Probation period: 6 months)
Expected salary: Depending on the current salary and experience, we would make our decision
Overtime allowance: Not applicable (B9)
Working hours: 9:00-17:45 (Rest time: 1 hour (12:00-13:00))
Holidays: Saturday, Sunday, national holidays, year-end holiday, established anniversary day, special holiday, and compensatory holiday
Social insurance and benefits: Comprised of Pension, Health, Unemployment and Worker's Accident Compensation, Defined-contribution pension, property accumulation savings, Lenovo employee group life insurance, etc.
■About the organization and team
- Japan eCommerce team are responsible for the all direct business( Lenovo Japan, NEC Personal computers, Lenovo Enterprise solutions) targeting consumer and small/medium business. Sales routes are mainly online but includes telesales, retail CTO sales, etailer sales and dealer sales.
- Total team FTEs are around 60 members. Also, over 100 non HC employees works for this team.
- Basic Organization structure of this position as follows:
- Manager : Ecommerce Director
- Subordinates : 4
- Number of Peers : 4
■Job Description
Develop entire marketing strategy and conduct executions to drive direct business, working with GM, peer team members within direct team and peer segment marketing/sales team.
Marketing focus are as follows:
- Demand generation for target customers, BtoB and BtoC. Conduct not only traditional media but also expected to deliver the new approach.
- Elaborate the joint marketing approach with key alliance partners such as Intel, AMD, Microsoft so on. Also expected to expand the partnership.
- For BtoB business, develop effective and efficient customer life cycle management in acquisition, development, and retention.
- Manage and develop digital marketing team
- Lead and organize entire marketing process working with SOP, 4P and each Route owner to support and drive entire direct business
■Possible Career Path
- Take over ecommerce GM position
- Rotate to 4P, SOP, and Lead of route owner
- Transfer to key position in Japan marketing team
■Experience
Must Have:
- Both BtoB and BtoC Marketing management experience in foreign affiliated companies
- Digital marketing experience (Performance marketing: Needs to check the ROI while placing advertiements)
- Lead acquisition and nurturing experience utilizing marketing automation tool
- Analytical experience of digital marketing and ecommerce analysis using google analytics etc.
Nice to have:
- Social Media Marketing
- eCommerce
- Sales experience
- Digital marketing in PC/IT industry
■Requird Skills
Must Have:
- Self starter even in ambiguous circumstances
- Strong commitment for business
- Strong analytical and problem solving capability
- Middle Class Excel efficiency
- Both English and Japanese Fluency
Nice to have:
- Knowledge about PC industry and PC itself
- Logical thinking
- MBA
