About the Role

We’re looking for a dynamic and strategic Sales & Marketing Retail Manager to lead co-marketing initiatives with key retail accounts and drive impactful consumer engagement for Lenovo products. This role is ideal for someone who thrives in a fast-paced retail environment, has a passion for technology, and excels in cross-functional collaboration.

Key Responsibilities

• Retail Co-Marketing Strategy
  Partner with Lenovo Sales Account Executives to develop and execute integrated marketing plans for new product launches, in-store merchandising, and end-user demand generation (e.g., digital inserts, social media, email campaigns, retail circulars).

• Performance & Budget Management
  Define KPIs and manage marketing budgets to ensure optimal campaign performance and ROI.

• Storefront Merchandising
  Implement and oversee effective product display strategies and point-of-purchase (POP) materials to maximize retail sell-through.

• Cross-Functional Collaboration
  Work closely with business units, product teams, and sales managers to align marketing efforts with product and sales strategies.

• Strategic Partnerships
  Collaborate with marketing teams from strategic alliance partners including Microsoft, Google, Intel, and AMD to develop joint marketing activities.

• Creative Asset Development
  Coordinate with internal teams and external agencies to produce customized marketing assets tailored to retail partner needs.

• Market & Consumer Insights
  Monitor competitive landscape and consumer buying trends to inform agile marketing responses and strategic decisions.

Qualifications

• Proven experience in retail marketing, preferably in the tech or consumer electronics industry.
• Strong understanding of co-marketing, merchandising, and digital marketing strategies.
• Excellent communication and stakeholder management skills.
• Ability to analyze performance metrics and manage budgets effectively.
• Experience working with strategic partners and cross-functional teams.