Lenovo is seeking a Business Development Manager – Sports Partnerships to lead strategic sales and partnership initiatives in the global sports industry. This role focuses on identifying new opportunities, managing complex deals, and building long-term relationships with sports organizations, while collaborating internally to deliver innovative, tech-driven solutions.

Responsibilities:

• Conduct market research to identify new business opportunities and emerging trends in the sports sector.
• Build and maintain a pipeline of qualified leads through outreach, networking, and events.
• Analyze competitive landscape to inform pricing and sales strategies.
• Lead the full sales cycle from prospecting to contract execution.
• Create customized, data-driven partnership proposals aligned with Lenovo’s portfolio and client needs.
• Develop strong relationships with decision-makers at sports properties, agencies, and stadium developers.
• Collaborate with internal teams to ensure smooth project handover and proposal delivery.
• Track pipeline progress and performance using CRM tools; report regularly on sales metrics and market insights.

Requirements:

• Bachelor’s or Master’s degree in Business, Engineering, Computer Science, Sports Management, or related field.
• 5+ years of experience in business development and complex tech partnerships, preferably in the sports industry.
• Proven success in deals involving digital transformation, sports analytics, AI, IoT, or smart venue technologies.
• Strong network in sports, media, or brand marketing is a plus.
• Proficiency in CRM systems and Microsoft Office tools.
• Strategic mindset with a proactive approach to identifying opportunities.
• Excellent communication, negotiation, and relationship-building skills.
• Passion for sports and deep understanding of the sports business ecosystem.