The Intelligent Device Group (IDG) WW Marketing Senior Content Specialist is a key player in driving marketing initiatives aimed at IT Decision makers across mid to large sized businesses. This team player gets excited about developing great digital content as part of integrated marketing campaigns to continue to build brand awareness, consideration, and demand for Lenovo's IDG Products and Solutions. This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions.

This marketing professional will be responsible for planning, content sourcing/creation, execution, and optimization of digital and social content in alignment with business and marketing goals. This is a cross-functional and collaborative position that will work closely with teammates, Geo marketing teams, product teams, WW peer teams, and agencies.

Responsibilities:

• Own the development, communication, and optimization of multiple cross-functional social and digital content streams that drive awareness, consideration, and demand for IDG products and solutions to our target audiences
• Ensure alignment with specific marketing and business objectives, partner compliance with funding requirements, and internal processes and policies.
• Collaborate with functional team members to develop and execute social and digital content and activation activities on schedule and within budget
• Partner with the WW Product Marketing and WW Vertical & Solutions teams to develop messaging frameworks to support GTM initiatives
• Communicate and advocate for WW’s content, funding, and support needs, while providing insights and feedback to Geo teams, business segments, etc.
• Collaborate with internal teams such as Insights, Web, Media, and Social Centers of Excellence to support the development and execution of digital content
• Assist in reporting up and out on content and activation results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)
• Participate in cross-business group initiatives that elevate the Lenovo master brand, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions

Basic Qualifications:

• 2+ years of digital content development experience
• Bachelor’s Degree in Marketing/Communications/Business or equivalent work experience

Preferred Qualifications:

• Proven experience across a broad range of marketing activities, disciplines, and tactics (e.g., content creation aligned to a target audience buyer’s journey, campaign development and activation, and experience working with external agencies on content development)