Key Responsibilities

1. Regional Portfolio Strategy & Roadmap

• Define and continuously refine the LATAM portfolio strategy for Visual Products, aligned with business goals, customer needs, and market dynamics.
• Build and manage a portfolio roadmap (3–12 months), balancing growth opportunities, profitability, and operational feasibility across countries and channels.
• Drive portfolio governance and prioritization: what to scale, what to simplify, and where to invest to win.

2. Market Intelligence & Category Insights

• Lead competitive benchmarking, trend analysis, and market segmentation to identify opportunities, threats, and whitespace across LATAM.
• Consolidate Voice of Customer (VOC) insights from key accounts and channels, converting findings into portfolio requirements and positioning recommendations.

3. Go‑to‑Market (GTM) Leadership & Commercial Enablement

• Partner with Sales and Marketing to define and execute GTM strategy for priority segments and countries (launch plans, messaging, channel plays, and enablement assets).
• Ensure sales readiness across geos: value proposition, competitive battlecards, portfolio storytelling, and product training for internal teams and partners.
• Support complex and strategic opportunities by providing portfolio guidance and product expertise (while Sales retains quota ownership).

4. Pricing, Profitability & Portfolio Mix Management

• Own regional recommendations on pricing corridors, positioning, and portfolio mix, in close collaboration with Finance and Sales, to protect margin and increase competitiveness.
• Propose programs and actions to improve revenue quality and efficiency (e.g., portfolio rationalization, attach opportunities, promotion guardrails).

5. Launch & Lifecycle Management

• Lead new product introductions (NPI) and portfolio refreshes across LATAM, ensuring operational and commercial readiness.
• Manage lifecycle actions across the region, including end‑of‑life planning, substitution strategies, and portfolio simplification to improve execution and reduce complexity.

6. Performance Management & Executive Reporting

• Monitor and analyze portfolio KPIs such as sell‑in/sell‑out, market share (where available), ASP, margin, inventory health, and channel performance.
• Deliver regular business reviews to leadership with clear performance insights, risks, and corrective action plans.

7. Supply & Demand Alignment (Regional)

• Collaborate with Supply Chain to provide demand signals and portfolio priorities to improve forecast accuracy, allocation decisions, and product availability across LATAM.
• Proactively identify supply risks and coordinate mitigation actions with key stakeholders.