产品营销高级经理

Lenovo
Lenovo

Beijing, China

Posted on Jun 30, 2026

General Information

Req #
WD00101380
Career area:
Product Management
Country/Region:
China
State:
Beijing
City:
北京(Beijing)
Date:
Friday, June 26, 2026
Working time:
Full-time
Additional Locations:
* China - Beijing - 北京(Beijing)

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

岗位职责:

1. 产品营销全生命周期管理(核心)

1.1 独立负责ThinkBook产品从市场需求分析、客户群研究、产品导入到RTM(Route to Market)策略制定及落地。

1.2 统筹新品上市全过程(上市节奏、传播策略、渠道打法、定价策略)。

1.3 构建产品从预热、爆发到长尾的全周期营销体系


2. 整合营销与增长驱动

2.1 参与年度及重点节点整合营销campaign

2.2 打通电商平台、渠道销售、内容营销、品牌传播,实现全链路转化

2.3 基于用户洞察与数据分析,持续优化营销策略与ROI


3. 品牌与产品价值输出

3.1 基于品牌主张与产品定位,制定清晰的产品传播策略与核心卖点

3.2 带领团队围绕目标客群进行精细化运营与内容策划,联动Marketing团队输出品牌价值与整合传播内容(campaign / IP /内容营销)


岗位要求:

1. 5-8年及以上IT/3C行业产品营销经验

2. 有PC行业主流品牌产品营销负责人或关键岗位经验者优先

3. 有完整产品上市或整合营销项目操盘经验

Additional Locations:
* China - Beijing - 北京(Beijing)
* China
* China - Beijing
* China - Beijing - 北京(Beijing)