Key Responsibilities

Strategic Planning, Market Intelligence & RTM Execution

• Growth Blueprint: Formulate annual and multi-year strategic growth plans for the product category, identifying new market opportunities, competitive advantages, and potential risks.
• Market Insights: Continuously analyze market trends, the competitive landscape, customer requirements, and emerging technologies to identify growth opportunities and strengthen overall business results.
• RTM Optimization: Design, execute, and adapt RTM strategies tailored for both Consumer and Commercial customers, ensuring seamless product availability and optimal market penetration.
• Cross-Functional Leadership: Partner seamlessly with local business teams—including 4P, Sales, Marketing, Supply Chain, Operations, and Finance—to align product launches, channel strategies, and sales operations.

Operational Discipline, Governance & Execution Consistency

• Execution Consistency: Drive operational discipline across all cross-functional and regional teams, ensuring sales plays and commercial initiatives are executed uniformly and flawlessly.
• Business Governance: Establish rigid business governance frameworks, including regular operational reviews, clear accountability matrices, and transparent reporting structures to mitigate commercial risks.
• Process Excellence: Streamline internal processes and customer-facing workflows to enhance speed-to-market and sales efficiency.

People Management & Team Development

• Leadership: Cultivate a strong, high-performance team culture driven by accountability, continuous operational discipline, and deep business acumen.
• Talent Development: Lead, mentor, and upskill a cross-functional sales organization. Execute robust talent planning, capability building, and succession mapping.
• Cross-Matrix Influence: Build highly motivated virtual and physical teams that can adapt dynamically to ever-changing market conditions and strategic goals.