Overview of role:

The Partner Marketing Manager – Online Digital (Consumer Accounts) is responsible for driving joint digital marketing initiatives with key online retail and e-commerce partners across the UK and Ireland for Lenovo consumer products.

This role focuses on building impactful digital campaigns that enhance Lenovo’s online presence, increase shopper engagement, and drive sell-through and attach sales across partner platforms. Working closely with retail account teams, digital marketing specialists, and partner marketing teams, the role ensures Lenovo products are effectively promoted across retailer websites, marketplaces, and digital media channels.

The role requires a strong understanding of e-commerce marketing, digital media, and retail media platforms, as well as the ability to build strong partnerships with major online retailers.

Key Responsibilities:

• Develop and execute joint digital marketing strategies with key consumer e-commerce partners
• Align partner marketing initiatives with Lenovo’s consumer product priorities and commercial objectives
• Identify opportunities to increase Lenovo brand visibility and product discovery across online retail platforms
• Manage marketing investments to maximize return on digital partner campaigns
• Plan and deliver integrated digital marketing campaigns across partner platforms including retail media, display advertising, search, and sponsored placements.
• Collaborate with partner marketing teams to develop campaign messaging and promotional strategies.
• Support key retail moments such as seasonal promotions, new product launches, and peak retail events.
• Ensure all campaign execution aligns with Lenovo brand guidelines and marketing strategy.
• Drive Lenovo product visibility across retailer websites through digital placements, landing pages, banners, and featured listings.
• Manage retail media investments including sponsored product placements, digital display, and on-site promotions.