Vertical Lead - RD
Bengaluru, Karnataka, India
Why Work at Lenovo
Description and Requirements
Role Purpose
The Distribution Lead will be responsible for driving consumer business growth through the T2 distribution ecosystem, managing regional distributors, sub-distributors, and partner networks. The role will focus on sell-in, sell-out, channel expansion, partner profitability, market share growth, inventory management, and execution excellence across assigned territories.
Key Responsibilities
Distribution & Channel Management
- Drive consumer business through regional distributors, sub-distributors, and T2 partner ecosystem.
- Develop and execute distribution strategies to maximize market coverage and market share.
- Identify and onboard new channel partners to strengthen regional presence.
- Build strong relationships with distributors, retailers, and key channel stakeholders.
Business Growth & Revenue Delivery
- Own revenue, sell-in, sell-out, and market share targets for the assigned territory.
- Ensure achievement of monthly, quarterly, and annual business plans.
- Drive premium mix, portfolio expansion, and category growth initiatives.
- Monitor business performance and implement corrective actions to close gaps.
Partner Engagement & Expansion
- Develop partner engagement programs to improve channel productivity and loyalty.
- Conduct regular business reviews with distributors and key partners.
- Enable channel partners through training, incentive programs, and strategic initiatives.
Retail & Market Development
- Expand channel reach and improve retail coverage.
- Ensure visibility, merchandising standards, and execution of marketing initiatives.
- Drive placement of key products across priority retail outlets and partner stores.
Inventory & Operational Excellence
- Monitor distributor inventory, stock health, ageing, and forecast accuracy.
- Ensure optimal inventory levels to avoid stock-outs and excess inventory.
- Collaborate with supply chain, operations, and finance teams for seamless execution.
Market Intelligence
- Track competitor activities, pricing, promotions, and market trends.
- Provide actionable insights to business leadership for strategic decision-making.
- Identify growth opportunities within assigned territories and partner segments.
Team Leadership
- Lead and develop field sales teams, distributor sales teams, and channel resources.
- Establish clear KPIs and performance management mechanisms.
- Drive a high-performance culture focused on execution excellence.
Preferred Candidate Profile
Experience
- 10–15+ years of experience in Consumer Electronics / IT Hardware / Mobility / Telecom / Consumer Durables.
- Strong experience in:
- Distribution Sales
- Channel Management
- T2 & T3 Ecosystem Management
- Retail Sales
- Partner Development
- Market Expansion
Preferred Companies
Lenovo, HP, Dell, Asus, Acer, Samsung, Xiaomi, Apple Distribution, Redington, Ingram Micro, Savex, Rashi Peripherals, Neoteric, Supertron, Jio, Airtel or similar channel-led organizations.
Skills Required
- Distribution Strategy
- Channel Sales Management
- Sell-in / Sell-out Management
- Partner Relationship Management
- Business Planning & Forecasting
- Retail Execution
- Team Management
- Stakeholder Management
- Negotiation & Influencing Skills
- Advanced Excel & Business Analytics