AP Digital Demand Generation Manager (Lenovo Infrastructure Solutions Group)
Other Engineering, Sales & Business Development
Chiyoda, Tokyo, Japan
Why Work at Lenovo
Description and Requirements
そんな一人ひとりの姿勢や価値観が集まって、初めて「Lenovoらしさ」になる。会社紹介ではなく、「Lenovoで働く人」を映した動画です。
This is a newly created, hands-on Individual Contributor (IC) role established as part of Lenovo's strategic investment in accelerating the growth of its APAC ISG Digital Commerce business.Based in Japan, you will lead regional demand generation and performance marketing across Japan, Australia and India, with opportunities to support additional APAC markets as the business continues to expand. Working closely with regional and worldwide Digital Commerce teams, you will own the end-to-end digital acquisition strategy—from driving qualified traffic to Lenovo.com through to online conversion—partnering with Sales, Merchandising and agency teams to deliver measurable business growth.
Why Join This Opportunity?
・Strategic New Role – Join a newly created position backed by executive investment and designed to accelerate one of Lenovo's key growth initiatives.
・Regional APAC Scope – Lead digital demand generation across Japan, Australia and India, with opportunities to support additional APAC markets as the business grows.
・Hands-on Ownership – A true IC role with end-to-end ownership of performance marketing, campaign execution, optimization and agency management.
・Business Impact – Drive measurable commercial outcomes through digital acquisition, online conversion, pipeline and revenue growth.
・Global Exposure – Collaborate closely with regional and worldwide Digital Commerce leaders while helping shape the future of Lenovo's APAC ISG eCommerce business.
Role Summary
The AP ISG Digital Commerce Demand Generation Manager is a regional performance marketing leader responsible for driving traffic, demand generation, online conversion and revenue growth across Japan, Australia and India.
This role owns the full digital marketing funnel—from traffic acquisition to conversion optimization—and is responsible for executing and continuously optimizing digital campaigns across SEM, paid social, display and other performance marketing channels. Success in this role comes from combining data-driven decision making, hands-on campaign management and cross-functional collaboration to deliver measurable business results and accelerate the growth of Lenovo's ISG eCommerce business.
Key Responsibilities
- Demand Generation Leadership
Own and execute AP DG programs across SEM, paid social, programmatic, and alliance campaigns to drive pipeline and revenue growth. - Agency Management
Act as the primary day-to-day interface for agency stakeholders across JP, AU, and IN—leading campaign briefings, weekly performance reviews, and optimization direction. Ensure strong execution and accountability against ROAS, pipeline, and conversion targets. - Performance & Funnel Optimization
Own the full funnel (traffic → lead → pipeline → revenue), continuously improving CPL, conversion rates, and marketing ROI. - Merchandising & Conversion Alignment
Partner with 4P and Digital Commerce merchandising teams to align campaigns with portfolio, pricing, and offers, and optimize landing pages and onsite experience to improve conversion and AOV. - KPI & Revenue Ownership
Deliver against core KPIs including pipeline, revenue contribution, conversion rates, and ROAS; provide clear reporting and actionable insights to leadership. - Cross-Functional Collaboration
Work closely with TISR/ISR sales teams, web/UX, and WW DG and Digital Commerce teams to ensure demand generation is aligned to conversion capacity and regional needs. - Budget Management
Own AP DG budgets (A&P + MDF), allocating investment across channels and markets to maximize ROI and scale proven initiatives.
Requirements
- 6–10+ years in demand generation, performance marketing, or Digital Commerce
- Strong hands-on experience across SEM, paid social, programmatic, and analytics
- Proven track record delivering pipeline growth and marketing ROI
- Experience managing external agencies in a day-to-day execution capacity
- Ability to operate across multiple geographies and stakeholders
Language & Market Requirements
- Fluent in English and Japanese (required)
- Strong understanding of the Japan market with ability to localize campaigns effectively
- APAC experience (Australia, India) preferred
Preferred
- B2B / technology / infrastructure experience
- Familiarity with ISR/TISR-supported sales motion
- Experience with alliance-funded marketing (Intel, AMD, etc.)