Social Media & Digital Marketing Manager, Motorola META
Marketing & Communications
Dubai - United Arab Emirates
Why Work at Lenovo
Description and Requirements
We are currently looking for an experienced Social & Digital Media Manager to lead Motorola’s social, digital and creator marketing agenda across the Middle East, Türkiye and Africa (META). This is a high-impact regional role focused on strengthening brand through culturally resonant social led storytelling, and driving measurable business impact across priority markets.
What you would do:
- Build Motorola’s brand relevance through social-first storytelling, creator-led content, product education and culturally relevant moments that strengthen awareness, consideration and engagement, and act as a trusted regional advisor on social, digital and influencer marketing, helping stakeholders make better decisions with clarity, pace and commercial discipline.
- Own the regional social and digital strategy for Motorola across META, with a clear focus on priority markets including KSA, UAE, South Africa, Egypt and Türkiye.
- Lead integrated social and digital campaigns across organic, paid, influencer and community channels, ensuring every activity is rooted in consumer insight, platform best practice and the commercial priorities of the business.
- Manage influencer and creator marketing end to end, including strategy, identification, vetting, briefing, negotiation, relationship management, content approvals, amplification and performance analysis, and oversee content planning and creative development with internal teams and agency partners, ensuring assets are localized, platform-native, brand-safe and compliant with Lenovo and Motorola guidelines.
- Define and manage the measurement framework for social, influencer and digital activities, including KPIs, reporting cadence, ROI analysis, learning agendas and optimization recommendations.
- Integrate paid and organic social planning, working with media teams and agencies to improve reach, efficiency, engagement, traffic and conversion outcomes.
- 8+ years of experience in social media, digital marketing, influencer marketing or integrated consumer communications, ideally within technology, consumer electronics, FMCG, lifestyle or fast-moving consumer brands.
- Very strong understanding of the social, digital, agency and creator landscape in especially in KSA and UAE; experience across additional META markets such as South Africa, Egypt, Türkiye and the wider Gulf is a strong advantage.
- Proven ability to build and execute social-first campaigns that deliver measurable impact across awareness, engagement, traffic, consideration or sales-related KPIs.
- Deep knowledge of major social platforms, creator ecosystems, paid media principles, community management and content performance measurement.
- Comfort using data, dashboards and reporting tools such as Sprinklr, Meta Business Suite, TikTok Ads Manager, Google platforms to evaluate performance, identify opportunities and influence stakeholders.
- Excellent written and verbal communication skills in English and Arabic, with the ability to adapt messaging for different audiences, markets and platforms.
- A visible regional role with the opportunity to shape Motorola’s social and digital presence across META.
- Exposure to high-profile product launches, creator partnerships and cross-functional regional campaigns.
- A collaborative, entrepreneurial environment with room to test, learn and build scalable best practices.
- Performance-based rewards, flexibility, professional growth opportunities and access to Lenovo’s broader learning and career ecosystem.
As part of the Lenovo family, Motorola Mobility creates smartphones and accessories designed around real consumer needs. We are looking for people who bring curiosity, creativity and ownership to the table; people who can challenge the status quo, move quickly, and turn ideas into campaigns that consumers notice and remember.
If this sounds like the kind of challenge you are excited to take on, we would love to hear from you.