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Director, Site Analytics



Data Science
New York, NY, USA
Posted on Friday, February 9, 2024
Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Director, Site Analytics is an experienced analytics leader with e-commerce, retail, or consulting experience and business acumen. They are responsible for establishing the future vision of Digital Analytics tools and analysis frameworks, they embed customer metrics into the digital business dialogue. The ideal candidate excels in working with cross-functional teams, consulting internal business stakeholders, and fostering a data-driven culture, with a strong passion for digital retail. This role requires analytical and storytelling skills to surface meaningful insights and interpersonal skills to communicate insights in a compelling, proactive, and relevant manner. The Director partners directly with the VP of Digital Analytics to identify the future vision for digital analytics tools and frameworks.

What You Will Do

  • Collaborate with key stakeholders to identify gaps in analytics capabilities, develop a roadmap to enhance analytics toolsets and frameworks, and prioritize tasks with the data engineering pod.
  • Integrate Customer Analytics Metrics into the Digital Organization to expand analysis beyond clicks by partnering with Macy’s Customer Analytics team.
  • Evaluate new analytics tools for the Digital Analytics team to assess their fit within the broader analytics ecosystem.
  • Provide thought leadership in analytics to digital and enterprise partners, advising on best practices for utilizing data to drive business decisions.
  • Act as a strong collaborator capable of influencing partners and representing the Digital Analytics function in key stakeholder meetings.
  • Lead special projects for Digital Analytics in close collaboration with Digital Strategy and Enterprise teams.
  • Develop analysis frameworks and presentations to communicate key insights across the enterprise.
  • Incorporate third-party or digital market data into discussions to gain a deeper understanding of performance.
  • Establish a prioritization framework to convey business and customer value to cross-functional partners and influence resource allocation.
  • Build and lead a team of analysts and senior analysts.

Skills You Will Need

Analytics Leadership: Demonstrated experience as an analytics leader in e-commerce, retail, or consulting, with a strong understanding of business acumen.

Visionary Thinking: Ability to establish the future vision of Digital Analytics tools and analysis frameworks, including embedding customer metrics into the digital business dialogue. Capability to think creatively, strategically, and technically to drive business outcomes through analytics.

Collaboration: Proficiency in collaborating with key stakeholders to identify gaps in analytics capabilities, develop roadmaps, and prioritize tasks with the data engineering pod.

Interpersonal Communication: Strong interpersonal skills to influence partners and represent the Digital Analytics function effectively in key stakeholder meetings. Ability to effectively share technical information and communicate technical issues and solutions to all levels of the business.

Project Management: Ability to lead special projects for Digital Analytics, collaborate closely with Digital Strategy and Enterprise teams, and develop analysis frameworks and presentations for communicating key insights across the enterprise.

Data Utilization Skills: Proficiency in incorporating third-party or digital market data into discussions to gain deeper insights into performance.

Technical Expertise: Experience with web analytics tools, preferably Adobe Analytics, and expertise in SQL, Python, SAS, R, or other coding languages, as well as data visualization tools such as Tableau or Power BI.

Attention to Detail: Capability to view complex data for extended periods of time, ensuring accuracy and thoroughness in analysis.

Prioritization Skills: Proficiency in juggling multiple projects, identifying primary and secondary objectives, prioritizing time, and communicating timelines to team members.

Ownership Mentality: Desire and ability to take ownership of products/projects within the scope of Digital Analytics.

Who You Are

  • Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
  • Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. MBA preferred.
  • Minimum 7 years of experience in consulting, strategy, and e-commerce / or retail analytics. Experience in digital merchandising, product management, or marketing preferred.
  • Able to work a flexible schedule based on department and company needs. Consistently demonstrate regular, dependable attendance and punctuality.

What We Can Offer You

  • An inclusive, challenging, and refreshingly fun work environment
  • Competitive pay and benefits rooted in principles of equity
  • Performance incentives and annual merit review
  • Merchandise discounts
  • Health and Wellness Benefits across medical, dental, vision, and additional insurance
  • Retirement Savings Plan with 401k match opportunity
  • Employee Assistance Program (mental health counseling and legal/financial advice)
  • Resources for continuous learning, career growth, and leadership development
  • 8 paid holidays
  • Paid Time Off (first year prorated depending on start date)
  • Tuition reimbursement program
  • Guild education benefit funds 100% of tuition, books, and fees in designated programs
  • Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
  • Empowerment and autonomy to perform impactful work with tangible results

About Macy’s

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team – Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.


This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.