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SEO Category Specialist



This job is no longer accepting applications

See open jobs at Macy's.
Marketing & Communications
New York, NY, USA
Posted on Sunday, February 11, 2024

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.

Essential Functions

  • This position will work with the SEO Senior Manager to drive organic growth by planning and executing strategic initiatives.
  • Work closely with site merchants to help build a search data and search experience driven approach
  • Work with the site merchants to ensure SEO best practices are properly implemented and build a terrific search experience for end users
  • Work with SEO team and agency to uncover insights from data that highlight areas of issues and opportunities for their family of business
  • Prepare and maintain reporting insights for team and stakeholders
  • Contribute to cross-departmental strategy and tactics (SEO / PR, SEM, Social and Creative)
  • The ideal candidate would have solid problem-solving skills and a good understanding of SEO best practices to clearly and effectively articulate complex ideas to a non-SEO audience.
  • Perform other duties as assigned.


  • 3+ years' experience in SEO either in-house or at an agency/consultancy.
  • Strong communication and presentation skills are essential in this role as well as excellent written and verbal skills.
  • Related tasks include assist in developing relationships and socializing SEO strategies across the organization.
  • Data Analysis Skills Strong analytical skills are required, preferably with experience in Microsoft Excel or similar applications.
  • Self- starter with excellent organizational, project management and time management skills.
  • Ability to execute multiple projects while closely measuring each project's impact and changing course when needed.
  • Strong project management and inter-departmental coordination skills required.
  • Other Skills Experience in SEO for Ecommerce a must.
  • Highly analytical in nature; experience with Adobe Analytics preferred.
  • Experience with SEO Tools & Platforms such as Screaming Frog, Botify, SEOClarity, Google Search Console etc.
  • Work Hours Ability to work a flexible schedule based on department and company needs.

Physical Requirements

  • This position involves regular ambulating, sitting, hearing, and talking.
  • May occasionally involve stooping, kneeling, or crouching.
  • May involve close vision, color vision, depth perception, and focus adjustment.
  • Involves use of hands and fingers for typing on keyboard and using a mouse.


This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.

This job is no longer accepting applications

See open jobs at Macy's.