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Sr. Manager, Search Engine Optimization



New York, NY, USA · New York, NY, USA · Remote
Posted on Tuesday, June 11, 2024
Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Senior Manager, SEO Content Lead, plays a strategic role within the in-house SEO team. They collaborate with the Director of SEO to drive organic growth through planning and executing strategic initiatives. This role oversees a team of specialists responsible for on-page optimizations. Additionally, they are responsible for measuring and reporting SEO content performance. The SEO Content Lead collaborates closely with creative, project management, and site merchandising teams across multiple business units.

The ideal candidate has experience organizing and managing a robust SEO content strategy including editorial content, informational guides, category level copy blocks, transactional content and more. It is crucial that the candidate also understands, in-depth, SEO best practices enabling them to clearly and effectively articulate complex ideas to a non-SEO audience. They perform other duties as assigned.

What You Will Do

  • Develop an SEO content calendar that includes but not limited to enterprise priorities, new product additions, marketing & social alignment, seasonal events such as Black Friday which will inform the optimization strategy.
  • Manage partnerships with third-party content vendors to ensure the copy delivered is consistent, optimizes and drives incremental traffic.
  • Measure and report on the effectiveness of implemented strategies in generating increased traffic and organic revenue.
  • Represent SEO content related strategies in cross-functional business meetings and workgroups.
  • Monitor and analyze existing content to ensure freshness and competitiveness.
  • Stay updated on digital marketing trends and developments, share new techniques with the team, and provide SEO education and training to the broader group.
  • Recruit, train, and manage a team of SEO category specialists and SEO content writers responsible for day-to-day SEO tasks.

Skills You Will Need

Search Engine Optimization Expertise: Experience (5+ years) in SEO and online marketing in-house (preferred) or at an agency/consultancy. Experience in leading SEO processes and workflows for enterprise-level websites, with a focus on Ecommerce and proficiency in SEO tools like Google Search Console, BrightEdge, and SEOClarity.

Analytical Skills: Strong analytical and mathematical skills are required, preferably with experience in Microsoft Excel or similar applications

Organization and Attention to Detail: Exceptional organizational skills with a keen eye for detail. Ability to develop and maintain efficient systems of organization.

Project Management: Proficient in project and process management, capable of effectively managing workload, priorities, and timelines.

Communication Skills: Excellent written and oral communication skills. Ability to think analytically and pragmatically, and effectively communicate with cross-functional teams and executives.

Initiative and Problem-Solving: Self-starter with strong problem-solving skills and the ability to take initiative.

Interpersonal Skills: Excellent interpersonal skills, fostering effective collaboration and teamwork. Considered a true team player.

Innovative Thinking: Willingness to innovate within data platforms and continuously seek out new data sources to enhance insights.

Relationship Building: Ability to cultivate and maintain relationships with Key stakeholders across various teams.

Who You Are

  • Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
  • Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
  • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
  • Able to work a flexible schedule based on department and company needs.

What We Can Offer You

  • An inclusive, challenging, and refreshingly fun work environment
  • Competitive pay and benefits rooted in principles of equity
  • Performance incentives and annual merit review
  • Merchandise discounts
  • Health and Wellness Benefits across medical, dental, vision, and additional insurance
  • Retirement Savings Plan with 401k match opportunity
  • Employee Assistance Program (mental health counseling and legal/financial advice)
  • Resources for continuous learning, career growth, and leadership development
  • 8 paid holidays
  • Paid Time Off (first year prorated depending on start date)
  • Tuition reimbursement program
  • Guild education benefit funds 100% of tuition, books, and fees in designated programs
  • Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
  • Empowerment and autonomy to perform impactful work with tangible results

About Macy’s

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team – Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.