Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Associate, Brand Strategy plays a key role in developing and executing Macy’s marketing campaigns. They work closely with the Brand Strategy Director to develop effective campaign strategies, manage creative partnerships, and ensure all initiatives align with Macy's brand identity. The ideal candidate is a strategic thinker with strong analytical skills and a passion for understanding consumer behavior.

What You Will Do

• Ensure adherence to brand guidelines across all marketing materials and communications.
• Lead the planning and execution of creative briefs and marketing plan tactical support, including:
• Partnering with the customer team to understand customer needs and behaviors, using these insights to develop compelling briefs and marketing plans.
• Collaborating with trend forecasting and editorial content teams to incorporate key seasonal trends and priorities into briefs.
• Communicating marketing brief details and deliverables to cross-functional teams, ensuring seamless integration across digital and in-store channels for campaign cohesiveness.
• Reviewing all concepts to ensure alignment with campaign objectives and providing timely, constructive feedback.
• Leading the postmortem process to capture key successes and identify opportunities for future campaigns.
• Stay updated on market trends and competitor insights to inform strategy.
• Work closely with creative teams, providing clear direction and inspiring them to develop innovative ideas.
• Foster a collaborative environment where marketing, creative, and merchandising teams work seamlessly to execute the strategic vision.
• Collaborate effectively with external agency partners to ensure a smooth relationship and deliver exceptional results.
  

Skills You Will Need

Marketing Principles: Understanding of fundamental marketing concepts, strategies, and practices relevant to developing effective marketing campaigns and brand strategies.

Consumer Behavior: Insight into how consumers make purchasing decisions, including their preferences, motivations, and behaviors that influence buying patterns.

Brand Strategy Development: Ability to create and implement strategies that establish and enhance a brand's identity, positioning, and value proposition in the market.

Retail Landscape: Knowledge of the retail industry, including market trends, competitive dynamics, and consumer trends that impact retail operations and marketing strategies.

Problem Solving: Capability to identify issues, analyze potential solutions, and implement effective strategies to resolve challenges and achieve desired outcomes.

Project Management: Skills in planning, organizing, and overseeing projects from inception to completion, ensuring timely and successful execution while managing resources and deadlines.

Influential Communication: Proficiency in clearly and persuasively conveying information, presenting ideas, and engaging with stakeholders to foster understanding and collaboration.

Detail Orientation: Attention to small but critical elements of tasks and projects to ensure accuracy and quality in all aspects of work.

Collaboration: Ability to work effectively with various teams and partners, facilitating cooperation and coordination to achieve common goals.

Industry Trends: Awareness of current and emerging trends within the industry that influence strategic decision-making and marketing approaches.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 5-7 years of experience in developing and executing marketing plans.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.
  
  

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Guild education benefit funds 100% of tuition, books, and fees in designated programs
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results
  
  

About Macy’s

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team – Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.