Director, Marketing Strategy - Beauty
Macy's
Marketing & Communications
New York, NY, USA
Posted on Dec 5, 2024
Bring Your Amazing Self to Work
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Director, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implement comprehensive marketing strategies focused on multiple families of business. In this role, the Director leads a team to develop and execute marketing plans by partnering closely with key stakeholders to ensure seamless brand storytelling across all touchpoints.
What You Will Do
Customer Champion: Deeply understands consumer behavior, preferences, and trends to build meaningful connections.
Brand and Merchant Partnership: Proficient in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
Marketing Planning and Execution: Competent in developing and executing marketing plans aligned with sales targets and business goals.
Multi-Channel Marketing: Experienced in deploying marketing strategies across various channels, focusing on experiential, digital, social media, and content marketing.
Experiential Marketing: Capable of creating market buzz through experiential activations, including events, pop-ups, and immersive brand experiences.
Creativity with Data-Driven Decision-Making: Balances creativity with insights and data analysis to inform effective marketing strategies and decisions.
End-to-End Consumer Journey: Skilled in continuously evolving the consumer journey, ensuring engagement with the right audience through the appropriate channels at the right times.
Collaboration and Coordination: Coordinates with cross-functional teams, such as merchants and fashion offices, to synchronize product priorities and messaging.
Brand Re-imagination: Skilled in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market.
Industry Expertise: Possesses deep understanding of the retail marketing space, with the ability to bring different brands to life for respective shoppers.
Who You Are
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Director, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implement comprehensive marketing strategies focused on multiple families of business. In this role, the Director leads a team to develop and execute marketing plans by partnering closely with key stakeholders to ensure seamless brand storytelling across all touchpoints.
What You Will Do
- Develop and execute marketing plans across key timeframes, categories, and event types, aligning with seasonal sales goals, product priorities, and brand objectives.
- Cultivate strong relationships with merchants and lead seasonal planning to prioritize product launches and inform event architecture, campaigns, and customer messaging, ensuring brand stories resonate with consumers and drive business growth.
- Craft innovative marketing activations, such as events and pop-ups, to create buzz and emotionally engage the target audience.
- Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging.
- Balance creativity with data analysis to inform marketing decisions, ensuring brand consistency and effectiveness.
- Continuously evolve the customer journey, delivering the right message to the right audience at the right time through the right channels.
- Foster a collaborative environment where marketing, merchandising, and other teams work together seamlessly.
Customer Champion: Deeply understands consumer behavior, preferences, and trends to build meaningful connections.
Brand and Merchant Partnership: Proficient in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
Marketing Planning and Execution: Competent in developing and executing marketing plans aligned with sales targets and business goals.
Multi-Channel Marketing: Experienced in deploying marketing strategies across various channels, focusing on experiential, digital, social media, and content marketing.
Experiential Marketing: Capable of creating market buzz through experiential activations, including events, pop-ups, and immersive brand experiences.
Creativity with Data-Driven Decision-Making: Balances creativity with insights and data analysis to inform effective marketing strategies and decisions.
End-to-End Consumer Journey: Skilled in continuously evolving the consumer journey, ensuring engagement with the right audience through the appropriate channels at the right times.
Collaboration and Coordination: Coordinates with cross-functional teams, such as merchants and fashion offices, to synchronize product priorities and messaging.
Brand Re-imagination: Skilled in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market.
Industry Expertise: Possesses deep understanding of the retail marketing space, with the ability to bring different brands to life for respective shoppers.
Who You Are
- Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
- Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 10+ years of experience in developing and executing marketing plan, with at least 5 years focused on the assigned family of business.
- Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
- Able to work a flexible schedule based on department and company needs.
- An inclusive, challenging, and refreshingly fun work environment
- Competitive pay and benefits rooted in principles of equity
- Performance incentives and annual merit review
- Merchandise discounts
- Health and Wellness Benefits across medical, dental, vision, and additional insurance
- Retirement Savings Plan with 401k match opportunity
- Employee Assistance Program (mental health counseling and legal/financial advice)
- Resources for continuous learning, career growth, and leadership development
- 8 paid holidays
- Paid Time Off (first year prorated depending on start date)
- Tuition reimbursement program
- Guild education benefit funds 100% of tuition, books, and fees in designated programs
- Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
- Empowerment and autonomy to perform impactful work with tangible results
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.