Director, Brand Strategy - Private Brands
Macy's
New York, NY, USA
Posted on Dec 11, 2024
Bring Your Amazing Self to Work
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Director, Brand Strategy – Private Brands is responsible for developing and executing comprehensive marketing strategies to drive growth and profitability for the company's private label brands. This role requires a deep understanding of consumer behavior, market trends, and the competitive landscape. The ideal candidate possesses strong leadership, analytical, and strategic thinking skills.
What You Will Do
Consumer Insight: Expertise in understanding consumer behavior, preferences, and trends to develop strategies that resonate with target audiences.
Brand and Merchant Partnership: Proficiency in building and nurturing partnerships between brands and merchants to strengthen marketing efforts and drive growth.
Strategic Marketing Planning and Execution: Ability to develop and implement comprehensive marketing plans that align with business objectives and sales targets, ensuring successful execution.
Multi-Channel Marketing Expertise: Experience in creating and deploying marketing strategies across various channels, including digital, social media, experiential, and content marketing.
Experiential Marketing Innovation: Skill in designing and executing engaging experiential marketing activations, such as events, pop-ups, and immersive brand experiences, to create buzz and deepen consumer engagement.
Creative and Data-Driven Decision Making: Capacity to balance creative thinking with data analysis, using insights to inform and optimize marketing strategies.
End-to-End Consumer Journey Management: Ability to continuously refine and evolve the consumer journey, ensuring effective engagement across all touchpoints and channels.
Cross-Functional Collaboration and Coordination: Strong ability to work with diverse teams, including merchandising, creative, and marketing, to synchronize brand messaging and product priorities.
Brand Re-imagination and Innovation: Proficiency in revitalizing and reimagining brands, leveraging innovative strategies to differentiate them in a competitive market.
Retail Industry Expertise: Deep understanding of the retail marketing landscape, including experience in bringing brands to life and connecting with specific shopper segments.
Who You Are
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Director, Brand Strategy – Private Brands is responsible for developing and executing comprehensive marketing strategies to drive growth and profitability for the company's private label brands. This role requires a deep understanding of consumer behavior, market trends, and the competitive landscape. The ideal candidate possesses strong leadership, analytical, and strategic thinking skills.
What You Will Do
- Oversee the creation, maintenance, expansion, and revitalization of private label brands.
- Develop comprehensive brand strategies, including brand positioning, target audience definition, and value proposition.
- Lead the creation of creative briefs for new brands and brand reinventions, collaborating with creative and agency partners to develop compelling brand identities, including naming, logo design, and visual assets.
- Develop and maintain detailed brand style guides to ensure consistency across all brand touchpoints.
- Partner with the marketing strategy team to develop and execute brand launch plans that align with brand positioning.
- Monitor brand performance metrics and provide recommendations for optimization.
- Develop and implement marketing strategies for private label brands that align with the company's business objectives.
- Stay informed on industry trends and consumer preferences to drive innovation.
- Build and maintain strong relationships with key stakeholders, including private brand and merchant teams.
Consumer Insight: Expertise in understanding consumer behavior, preferences, and trends to develop strategies that resonate with target audiences.
Brand and Merchant Partnership: Proficiency in building and nurturing partnerships between brands and merchants to strengthen marketing efforts and drive growth.
Strategic Marketing Planning and Execution: Ability to develop and implement comprehensive marketing plans that align with business objectives and sales targets, ensuring successful execution.
Multi-Channel Marketing Expertise: Experience in creating and deploying marketing strategies across various channels, including digital, social media, experiential, and content marketing.
Experiential Marketing Innovation: Skill in designing and executing engaging experiential marketing activations, such as events, pop-ups, and immersive brand experiences, to create buzz and deepen consumer engagement.
Creative and Data-Driven Decision Making: Capacity to balance creative thinking with data analysis, using insights to inform and optimize marketing strategies.
End-to-End Consumer Journey Management: Ability to continuously refine and evolve the consumer journey, ensuring effective engagement across all touchpoints and channels.
Cross-Functional Collaboration and Coordination: Strong ability to work with diverse teams, including merchandising, creative, and marketing, to synchronize brand messaging and product priorities.
Brand Re-imagination and Innovation: Proficiency in revitalizing and reimagining brands, leveraging innovative strategies to differentiate them in a competitive market.
Retail Industry Expertise: Deep understanding of the retail marketing landscape, including experience in bringing brands to life and connecting with specific shopper segments.
Who You Are
- Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
- Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 10+ years of experience developing and executing marketing plans, with at least 5 years of experience in private label marketing.
- Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
- Able to work a flexible schedule based on department and company needs.
- An inclusive, challenging, and refreshingly fun work environment
- Competitive pay and benefits rooted in principles of equity
- Performance incentives and annual merit review
- Merchandise discounts
- Health and Wellness Benefits across medical, dental, vision, and additional insurance
- Retirement Savings Plan with 401k match opportunity
- Employee Assistance Program (mental health counseling and legal/financial advice)
- Resources for continuous learning, career growth, and leadership development
- 8 paid holidays
- Paid Time Off (first year prorated depending on start date)
- Tuition reimbursement program
- Guild education benefit funds 100% of tuition, books, and fees in designated programs
- Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
- Empowerment and autonomy to perform impactful work with tangible results
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.