Purpose

The Influencer Strategist is responsible for the creation of influencer/talent/entertainment strategies and the execution of these strategies into successful influencer campaigns that ultimately increase brand awareness and audience engagement across a range of social platforms, and be able to report on the effectiveness of these campaigns.

Responsibilities

• Craft influencer/talent/entertainment strategies for clients in the Tech and CPG space, own and drive the execution of each strategy as well as support the account team on the day-to-day management of the mobile marketing client.
• Create and maintain strong client relationships across the brand and cross functionally across McKinney departments.
• Work alongside Strategy Director and Account leads to develop best-in-class innovative thinking for every client assignment.
• Digest and understand complex/sophisticated client briefs, flagging follow-up questions or proactive idea territory beyond direct ask.
• Create and conduct influencer briefs for creatives and influencers.
• Develop and articulate innovative influencer strategies (via outlines & slides) that achieve clients’ goals and incorporate best practices of organic and paid social campaigns.
• Explore new territory and ideas, including creative concepts, platforms, services, and approaches.
• Provide guidance, contributions, and feedback on deliverables, including influencer recommendations, creative briefs and content strategy.
• Ensure the “strategic thread” is maintained throughout the Production lifecycle by overseeing creative concept content reviews and participating in key account moments, including internal kick-offs, kick- offs/discovery, client presentations (strategy recommendations, influencer reviews, creative, etc.), and wraps.
• Identify opportunities to optimize and pivot based on performance, trends, or client needs, including development of new materials or workflows.
• Proactively identify and articulate incremental opportunities that further clients’ goals and expand our work based on performance and cultural trends.
• Work with analytics to develop hypotheses for content performance and ensure set-up and early measurement.
• During analytic presentations, lean into the story & narrative of content performance, probing program performance and insights to develop an insightful and actionable wrap.
• Develop an understanding and strategic perspective of new reporting tools, solutions, and offerings, helping teams apply them strategically to proposals/programs as needed and surface trends and learnings across accounts.
• Surface qualitative performance trends, optimization opportunities and test & learn territories with actionable recommendations for quick application within the work.

Competencies

Creativity. Lives, breathes, and consumes culturally relevant, social-first content and comes up with a lot of new and unique creator-centric ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Interpersonal Savvy. Relates well to all kinds of people, up, down, and sideways, inside and outside the organizations; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably; always asking questions that seek to understand and collaborate.

Learning on the Fly. Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Listening. Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when they disagree.

Problem Solving. Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources of answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.

Professional Skills & Knowledge

• Deep knowledge of the social/digital space and influencer marketing, including but not limited to influencer/talent search and acquisition, content development, and management of social platform ins and outs.
• Both left and right-brain thinker: equally comfortable with data and creative thinking.
• Ability to command a room as a dynamic speaker with strategic credibility.
• Superior written and verbal communication skills and the proven ability to consistently make sound judgments and effectively motivate and manage teams.
• Strong organization skills with attention to detail and excellent follow-through.
• Ability to work efficiently across a variety of tasks and manage time appropriately for projects.
• Strong collaborator and mentor who can bring out the best in agency talent to produce great work for clients.
• Passion for pop culture/insights and trends.
• Experience using CreatorIQ or similar tools is preferred

Experience

Ideal candidate has at least 2-4 years of experience relevant to the role and industry with strong work examples and references demonstrating an exemplary strategic lead who can maintain positive client relationships, deliver strategic counsel and successfully troubleshoot client and internal issues. Relevant experience in the social/influencer marketing space, a passion for pop-culture and its infusion into the consumer brand ecosphere and have a strong background in social/digital marketing.

Salary Range

Our estimated range for this role is $65k - $80k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential. Our promotions are not limited to a specific time per year. Promotions are tied to performance.

Right To Work In The US

You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.

McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!