Consultant, Digital marketing Technology - McKinsey Digital
McKinsey & Company
Marketing & Communications, IT
Madrid, Spain
Posted on Oct 26, 2024
Consultant, Digital marketing Technology - McKinsey Digital
Job ID: 92777
Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You’ve come to the right place.
Who You'll Work With
As part of the Digital Marketing Operations & Technology (DMOT) team, you’ll join a client-facing global team at the intersection of McKinsey Digital and Growth Marketing & Sales, working to modernize the marketing organizations of leading clients and develop best in class digital marketing and personalization capabilities.
Digital Marketing Product Manager Analysts will operate with client teams (e.g., sales, marketing, technology) to ensure business cases and goals are met. You will also engage vendors and agencies to deliver sustainable and innovative marketing strategies for clients.
You can expect to work with cross-functional consultants on projects across all industries and be fully integrated with the global firm to help clients launch agile marketing and personalization programs at scale, enabled by data and technology. You’ll have the opportunity to plug into exciting large-scale marketing and digital transformations.
Your impact within our firm
You will leverage cutting-edge analytics, AI-driven insights, and personalized content strategies to execute data-driven campaigns that maximize client engagement and ROI, aligning with our mission to drive sustainable, scalable growth for our clients.
Drawing on your expertise, you will develop personalized campaigns at scale, helping clients develop the MarTech strategy and roadmap to deliver one-to-one personalized communications tailored to the customer’s profile and behavior across digital channels.
Additionally, you will harness technology & analytics to solve challenging problems that matter: Provide a distinctive level of problem-solving and subject matter expertise on how to leverage MarTech to deepen connection with customers by increasing customer engagement and personalization and to grow revenue by accelerating customer acquisition and value.
Throughout this journey, you will gain a diverse range of experiences, working across a variety of industries/ technologies/ geographies under new projects every 4-6 months, and quickly grow professional capabilities under accelerated pace of work.
As a Digital Marketing consultant you will:
- Work with client teams to assess, strategize, and implement digital sales strategies. Identify and leverage growth opportunities to drive business objectives
- Manage and optimize launch campaigns across paid and owned channels. Design and execute A/B tests to improve conversion rates and analyze performance metrics
- Help our clients develop the vision and execute on a plan to implement mar-tech and/or ad-tech platforms that will deliver enhanced customer experiences to attract and grow customers using digital marketing strategies and technology
- Contribute to the design and delivery of platforms: As the translator of technology, you will facilitate the creation and communication of business requirements to solution architects, data scientists, and development teams
- Apply your distinctive level of subject matter expertise to develop and deliver specific performance marketing strategies and programs that accelerate customer acquisition and customer value across channels
- You will contribute to defining the implications to the client operating model, new roles and org implications, and define operating processes
- Help clients build cross-functional teams across marketing, sales, engineering, account managers, client services, etc. to support enhanced capabilities by creating sprint plans, removing roadblocks, flagging problems, and ensuring progress
- Understand client needs to develop use cases and make decisions on an ambitious and visionary roadmap
- Size the use cases for business value and feasibility to deliver the most ROI and prioritize initiatives in areas such as retail media networks, personalization at scale, privacy-safe growth, direct to consumer activation, etc.
Your qualifications and skills
- Bachelor’s degree in business, marketing or technology field; master’s degree in these fields is a plus
- 2+ years of experience with end-to-end campaign management and media planning
- Prior experience selecting, assessing, and delivering marketing technologies, data, and analytics solutions to clients at scale
- Experience in MarTech tools management and / or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; Ad products, Media planning, reporting and dashboarding)
- Prior experience in management consulting and / or media agencies is a plus
- Breadth of knowledge across all areas of marketing and advertising technology (Data, Analytics, Email, Website, CRM, Paid media etc.) with depth and hands-on experience in at least one area
- Experience with creating growth initiatives roadmap, prioritizing initiatives against value, and facilitating sprint planning and backlog grooming
- Experience in an Agile setting, leading collaboration across business users, technology enablement, marketing activation, and marketing operations
- Experience with digital products, and the ability to work with in-house teams and external agencies
- Can prioritize initiatives based on impact/effort in the context of the client’s strategy and existing capabilities
- Product management certification a plus
- Passion to challenge the status quo and find new solutions and drive out of the box ideas - loves and embraces change
- Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust
- Excellent capabilities to inspire, advocate and speak with the senior management
- Strong interpersonal skills with the ability to inspire and communicate with a wide range of non-technical and low technology literacy stakeholders and customer
Please review the additional requirements regarding essential job functions of McKinsey colleagues.
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.
share this job
Job Skill Group - CSS Pre-Associate
Job Skill Code - DCAS - Senior Digital Consulting Analyst
Function -
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Fri Oct 25 00:00:00 GMT 2024
LinkedIn Posting City - Madrid
LinkedIn Posting State/Province -
LinkedIn Posting Country - Spain
LinkedIn Job Title - Consultant, Digital marketing Technology - McKinsey Digital
LinkedIn Function - Consulting;Information Technology;Marketing
LinkedIn Industry - Management Consulting
LinkedIn Seniority Level - Mid-Senior level
Job Skill Code - DCAS - Senior Digital Consulting Analyst
Function -
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Fri Oct 25 00:00:00 GMT 2024
LinkedIn Posting City - Madrid
LinkedIn Posting State/Province -
LinkedIn Posting Country - Spain
LinkedIn Job Title - Consultant, Digital marketing Technology - McKinsey Digital
LinkedIn Function - Consulting;Information Technology;Marketing
LinkedIn Industry - Management Consulting
LinkedIn Seniority Level - Mid-Senior level