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Email Retention Strategy Manager

McKinsey & Company

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Operations

Atlanta, GA, USA · Boston, MA, USA · Chicago, IL, USA · United Kingdom · London, UK · Manchester, UK

Posted on Nov 5, 2024

Communications

Email Retention Strategy Manager

Job ID: 89835

Atlanta
Boston
Chicago
New York City
Washington DC

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Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You’ve come to the right place.

Who You'll Work With

You’ll be part of McKinsey Global Publishing, joining as a core member of the Audience Development & Innovation team to oversee McKinsey.com subscriptions through its critical, free email programs.

McKinsey Global Publishing is a highly collaborative, global group of editors, designers, producers, and developers who are responsible for creating and publishing content that supports the firm’s reputation and advances the practice of management by helping colleagues create and publish their insights in the form of articles, reports, blogs, videos, podcasts, infographics, and email newsletters.

You will work with members of the core Publishing team and the Technology & Development team, and you will manage an email agency partner.

Your impact within our firm

You’ll be responsible for overseeing the strategy and operations of the McKinsey.com email program, focusing on subscriber acquisition, engagement, and retention, with building our audience as your primary metric for success. This is one of our most critical audience growth and engagement platforms and has a winning track record.

You will conceive of and implement fresh ways to attract new subscribers and ensure they are increasingly engaged throughout their customer lifecycle. You will use your keen understanding of email best practices and cutting-edge industry innovations to propose and drive initiatives to substantially enhance the program (e.g., personalized content, interactivity, automation, ambassador, lifecycle segmentation). Through partnership with others in Publishing, site technologists, social media colleagues, and third parties, the Subscriptions Editor will be expected to dramatically increase the email subscriber base and email readership.

Your efforts will be rooted in analytics. You will examine the question of value exchange with subscribers, explore progressive profiling, and look at ways to both streamline the subscription process and collect additional first-party data, depending on the use case. You’ll create and manage an always-on email testing program, working with newsletter editors, designers, and email producers to improve engagement (e.g., opens, clicks, conversion, long-term returns). You will support editors and your audience development team in enhancing editorial emails (front-end or segmentation needs), and you will also be responsible for McKinsey’s lifecycle trigger program, including onboarding and reengagement campaigns.

This is a core editorial product role, one where you will be expected to engage with McKinsey.com content-creating and -curating editors to come up with innovative ways to promote the content, rather than developing it yourself. With support from designers and coders, you’ll be responsible for maintaining and enhancing our email module and template library and advising content creators on how best to take advantage of it, for both existing and new newsletters. You will work closely with the McKinsey Insights app editor and our social media team to ensure omnichannel messaging and outreach is coordinated and complementary, and you’ll explore paid acquisition tactics as well as client-development strategies.

The Subscriptions Editor will manage McKinsey’s email agency partner, working with that team to explore, deliver, test, and refine new features and functionality for our emails, to enhance processes, and to troubleshoot and liaise on behalf of email producers. Working closely with our analytics team, you will help determine KPIs – bearing in mind ongoing data privacy challenges – and you’ll improve existing dashboards to better track and communicate program hygiene and effectiveness. You’ll be a vocal, visible advocate for the program. Additionally, you’ll be responsible for creating reports to fulfill one-off requests and presenting as needed to internal teams and to leadership.

To have success in this role, it will be critical to develop an active professional network within the firm, in particular, to build relationships with technologists, producers, designers, and editors. Happily, this will also be fun.

Your qualifications and skills

7+ years of professional experience as an email practitioner, at an English-language publication or in professional-services or agency setting where diversity of audiences and a track record of innovation and growth was central to your work
Proven experience running a sophisticated, effective enterprise email subscriptions program
Expert at all aspects of email strategy, implementation, operations, and reporting
Exceptional email marketing, communication, and analytical skills
Proficiency with enterprise email marketing platforms (e.g., Epsilon EPCM)
Ability to think critically about KPIs and high comfort level with data and reporting
Exceptional project-management and organizational skills; ability to handle multiple projects simultaneously, manage complex processes, and navigate shifting priorities
Ability to confidently and tactfully engage with senior staff and functional experts; skill at achieving consensus and moving projects forward
Familiarity with general business concepts
Positive attitude and team orientation
Willingness to receive and act on feedback
Ability to work independently in a low-structure environment and to deal with ambiguity; willingness to proactively seek guidance when appropriate
Experience managing third-party agencies a plus

Please review the additional requirements regarding essential job functions of McKinsey colleagues.

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FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary for this role. For new joiners for this role in the United States, including all office locations where the job may be performed, a reasonable estimated range is $152,300 - $203,000 USD —to help you understand what you can expect. This reflects our best estimate of the lowest to highest [salary/hourly wages] for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's important to remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our current organizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretion and based on factors such as individual and/or organizational performance.

Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families. This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance, and paid time off.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.

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Job Skill Group - CSSA
Job Skill Code - SEKS - Senior Editor, ESS
Function -
Industry -
Post to LinkedIn - Yes
Posted to LinkedIn Date - Tue Nov 05 00:00:00 GMT 2024
LinkedIn Posting City - New York
LinkedIn Posting State/Province - New York
LinkedIn Posting Country - United States
LinkedIn Job Title - Email Retention Strategy Manager
LinkedIn Function - Consulting;Writing / Editing
LinkedIn Industry - Public Relations and Communications;Writing and Editing
LinkedIn Seniority Level - Mid-Senior level

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